<p><span><span style="font-family: Calibri; font-size: medium;">Halal food products are a necessity for a Muslim. However, not all food circulating in the market is halal products, so people must be smart in choosing food products. This study aims to determine the relationship between knowledge and the level of religiosity of young people towards the decision to buy halal food products. Based on the sample of young people from various universities in the Yogyakarta and Surakarta areas the results showed that the level of religiosity and knowledge about halal food products had an influence on purchasing decisions for halal products, except that the level of religiosity had a higher influence. This shows that the level of religiosity is an important factor that needs to be considered especially in promoting halal food products.</span></span></p>
<p>The purpose of this study is to investigate the factors that influence Indonesian customers in purchasing decisions for halal food. The approach taken uses the theory of planned behavior (TPB) because this theory emphasizes the aspects of individual behavior in making purchase decisions. Data obtained from distributing e-questionnaires with random sampling technique. The data is processed using structural equation modeling (SEM). The results show that all TPB constructs have a significant influence on the purchase of halal food by Indonesian customers. This research adds to and expands our knowledge of the halal food purchasing decision, as well as identifying the rationales for halal food purchases. From a managerial standpoint, the findings support investment decisions and relate to Indonesia's growth as a halal hub (supply chain) that addresses and considers the concerns and needs of businesses and Indonesian government agencies..</p>
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