This study aims to develop a prototype of an electronic assessment tool to assist lecturers in evaluating students' assignments via technology application platform. This paper documents the process of creating the prototype content and requirements that can easily evaluate students' assignments. The research utilizes qualitative method by analyzing focus group discussions. The findings will be used as the foundation for generating the basic function and concept in the development of an e-assessment application called Operational Metric Assessment and Rubrics (OMAR). This prototype includes features such as an easy-to-use template to generate assignment rubrics, operationalized the metric calculation of students' marks, an automatic generated feedback function and video capture or tapping features in assessing students' presentation. Developing a prototype that can enhance the innovative use of technologies in assessment activity is a great breakthrough in the research world. Index Terms-E-assessments, technology application prototype, innovative assessment technology. Nurul Nisa Omar is a Ph.D. holder from Multimedia University Malaysia who possesses a passion for teaching and is a dedicated educator. She is very active in research activities and currently leading a research project under a local grant. Her first research achievement was for a paper on educational online games which she achieved the silver award at the International Conference on Advances in Computer Entertainment Technology. She was also awarded Best Ph.D. Thesis Award in Multimedia from Multimedia University, Malaysia. Additionally, she has published several articles in the international journals and she has presented her papers in international research conferences which include
Through the process of visual analysis of an artwork called ‘Hidden’, this research article explores the relevance of art and design projects for the development of AESD - Art Education for Sustainable Development. ‘Hidden’ is the name of one of the paintings produced in an art project by the Faculty of Communication, Arts and Media at the International University of Malaya-Wales, Malaysia. The concept of the project is for lecturers and students to produce artwork that revolves around the message of sustainability and 90% of the artwork must use recycled waste materials. The visual analysis of ‘Hidden’ covers five aspects of visual elements which are composition, focal point, colour, form, and symbolic value. It was found that there are multiple deepening sustainability messages within the artwork through the analysis of the actual meaning of the image, the estimate changes in meaning over time, and the student's reflection and reaction. The main questions addressed by this article are: What are the complex ‘pool’ of sustainability messages generated through a single image? How producing art can stimulate students’ consciousness on the importance of sustainable living? In conclusion, this article proposes that AESD is a positive and useful approach for students to embrace the sustainability culture.
Advertisements are generally used to deliver messages to inform, remind or persuade; in hopes that it could influence viewers' future actions. It is common for the style of the message delivered in advertisement contains double-meaning or multi-layered statement in which it compromises hidden messages for viewers to gauge. This article discusses the effectiveness of hidden messages in advertisement towards viewers' buying intention. It is based on Background and Research OverviewHidden messages are one of the advertising tools used by companies to enhance the brand reputation and image perceived by the viewers. Dontigney (2015) discusses how it is able to deliver not just informational contents, but also emotional and persuasive content in a more subtle approach. The quality of content portrayed in an advertisement is able to affect the viewers" buying intention (Siddiqui, 2014). Thus, it is beneficial to study how hidden messages in advertisement and affect viewers" buying intention.Campbell (2014) describes the usage of "halo" effect on TV advertisement where the meaning of the message is achieved indirectly without an explicit display. Some of the meaning could mean towards shifting viewers" buying intention to a specific brand over another competitor"s brand. In AIDA model theory, audience buying intention is the result of their attention, interest, desire and action. Explicitly, the objectives of the study were as follows: To study the scenes in the TV advertisement that uses competitive hidden messages To investigate the relationship between the advertising messages with viewers" buying intention One very good example of TV advertisement that showcases competitive hidden messages would be Maxis One Plan, Malaysia campaign. This telecommunication service campaign was launched in September 2014 where it promotes product offering of purchasing post-paid internet plan with zero call charges. In Malaysia, the telecommunication industry is the biggest advertising spenders with a highly competitive environment. Therefore, Maxis telecommunication TV advertising campaign is a good platform to use in studying the effect of advertising hidden messages towards viewers" buying intention. AIDA ModelFor the reason upon studying viewers" buying intention, AIDA model was found to be suitable in guiding the research direction. Lewis in the year 1898 developed a model suited for advertisements and its relationship with potential customers. It derives from the concept of getting attention, develop interest, create desire and encourage action. This model will be used as a structure in discussing the research findings. Yadav (2013) describes attention as the ability to attract viewers, interest as the ability to raise curiosity, desire as the ability to influence viewers" needs and action as the ability to convince viewers to do something about what they need. This model was adopted to assess the viewers" buying intention as a form of action in correlation to their understanding TV advertising message. Hidden messag...
Advertisements are generally used to deliver messages to inform, remind or persuade; in hopes that it could influence viewers' future actions. It is common for the style of the message delivered in advertisement contains double-meaning or multi-layered statement in which it compromises hidden messages for viewers to gauge. This article discusses the effectiveness of hidden messages in advertisement towards viewers' buying intention. It is based on the case study of well-known TV commercial by the Malaysian telecommunication service provider that uses competitive hidden messages style of advertising. This study uses content analysis and surveys questionnaires for the data collection procedures. Results from the findings discuss the depth of
Cognitive acquisition is the ability to improve cognition, brain health, and neural communication supporting the development of cognitive skills among children with Autism Spectrum Disorder (ASD). This concept paper is to establish the Framework to assist in the understanding of how the Model can be used to improve the cognitive development of ASD children. Such a Model will proliferate sustainable methods of learning and teaching to assist parents, guardians, and instructors of ASD children implementing the intervention activities. The Smart Linguistic-based Cognitive Acquisition Model, in this paper, is proposed to be developed in four phases. Phase 1 seeks to identify the components and features of cognitive skills acquisition, leading to a conceptual model supporting the language and communication development of ASD children. Phase 2 involves interviews with 20 professionals for verifying the selected components. Phase 3 involves incorporating components and features identified in phase 1 and verified in phase 2 into a Smart Linguistic-based Cognitive Acquisition Model. Phase 4, is to establish the conceptual model that incorporated Cognitive Acquisition in Language and Communication skills for ASD children within the Model framework. Thus, this concept paper would contribute to the implementation of sustainable learning and teaching for ASD children’s cognitive development.
Technology application in a classroom is widely used in assisting educators to perform more engaging and captivating activities with students. More recently, however, there are several concerns towards students' performance level and the quality of feedback gained from the usage of technology application approach in classroom assessment. In this article, the author will discuss the effectiveness of technology application as an assessment tool in classroom activities by studying the usage of Kahoot assessment tool. Results from this study will showcase a comparison study on students' performance level in classroom assessment with and without technology application method. The contribution will deepen the understanding of the implication of technology application in assessment activities towards students' good feedback practice.
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