These articles explore interpersonal communication in the tourism industry. As the industry faced changes post-pandemic, there is a great reason for the industry to refine people inside the industry, especially the frontliners. Since the frontliners are the first people met and greeted by the tourist, the responsibilities of these groups of industrial players are indeed higher than others. Pieces of the literature suggest that tourism service providers must have expressive communication skills to give a superior product and create a pleasant experience for tourists. Hence, tourism frontliners are expected to be able to express effective interpersonal communication skills both internal and external communication. Interpersonal communication skills in dealing with people are one of the major demands in the industry nowadays. This has created a skills gap in the hospitality industry, which must be addressed if businesses are to remain competitive. It is suggested that the staff in tourism and hospitality should be carefully recruited and should undergo continual training because their communication skills are a significant indicator of their ability to foster favorable interactions with clients. Therefore, this conceptual paper aims to suggest an Islamic approach to improve current tourism frontliners interpersonal communications through Islamic-based communications. The need for interpersonal communication skills in the tourism industry is also highlighted in this article. An integrated model of tourism interpersonal communication with Islamic-based communication was proposed at the end of the article. It is hoped that this conceptual paper will be a stepping stone for research in tourism communication from an Islamic view.
Islamic tourism highlights the growing importance of what for many may be an untapped and unknown market. With one billion followers across 57 countries, Islam’s role in tourism is important to tourism and hospitality managers in both Muslim and non-Muslim countries. Consequently, government policies, strategies and programs have laid undue emphasis on the growth of ‘Halal-Hotel’; a total Islamic accommodation standard that prescribes by Islamic rules. Halal is fast gaining worldwide recognition and this is not merely because the Muslim Ummah is growing in number, but more significantly, because halal is being recognized as a new benchmark for safety and quality assurance. Unfortunately, there are ambiguities pertaining the criteria for ‘halal hotel’ in the hotel sector because the lack of consensus among stakeholders within the Muslim-friendly tourism and hospitality (MFT) sector in Malaysia. Furthermore, The translation of Arabic-Islamic terminology into Malay language may offer its advantages as well as challenges to all relevant tourism stakeholders within the Muslim-friendly tourism and hospitality (MFT) sector in Malaysia. In terminology translation, equivalents in the target language are usually preferred to be as concise as possible and able to maintain existing morphological and semantic relationship between the translated terms and other morphologically and semantically related source language terms. Moreover, researchers and hotel operators have struggled to arrive to an agreement as to what is the most appropriate term or concept that could best and comprehensively describe a hotel that operates according to the Islamic rules and regulations. Therefore, this research aims to identify the dimensionality of ‘halal hotel’ concepts and to explore the suitability of adopting the ‘halal hotel’ as the term to be use among the Muslim-friendly tourism and hospitality (MFT) sector in Malaysia. A qualitative research method is chosen to conduct this research, and the samples are from the stakeholders which consist of Islamic scholars, hotel operator and the hotel’s guest.
This paper intends to explore the challenges encountered by journalism undergraduates while undergoing their internship after the Covid-19 pandemic. The Covid-19 pandemic has interrupted students’ learning; thus, causing concern about their performance when undergoing industrial training. Poor performance by students during industrial training can create a negative perception among industry players toward a university. The study aimed to achieve in-depth interview sessions with a small group of final-year journalism program students at a public university in Malaysia who underwent a 14-week internship at various Malaysian companies after a series of nationwide lockdowns spanning almost 2 years. The findings of this research hopefully will provide rich insights into internship experiences, especially regarding the challenges faced by the students, which in turn will benefit the stakeholders, including the students, employers and educational institutions. Keywords: journalism, internship, industrial training, students’ experience, post-Covid- 19 1.
Today, social media are frequently associated with the propagation of defamation, which is believed to impact society negatively. Most of this fake news originates via Whatsapp, Twitter, and Telegram applications, indicating that this social media facility that facilitates the transmission of fake news continues to exist.This study aims to explore and understand the style of news writing in preventing fake news on digital media platform devoted to news literacy from the perspective of a media practitioner. The debate will focus mostly about fake news and the appropriate journalistic methodology for reporting on digital news sites. Identifying the factors that influence the evolution of the style of journalism on digital media is a further crucial endeavour. The objectives of the study were achieved through the use of semi-structured qualitative interviews. In-depth interviews were conducted with ten media professionals until the data set was saturated. According to the findings of the study, data journalism is the news writings styles that can aid in the prevention of “fake news” in digital media. In addition, research demonstrates that data journalism is characterised by data capture, graphics, and visualisation. This study seeks to contribute to the existing body of knowledge by demonstrating how the expansion of journalistic style on online news websites has made new journalistic practises relevant.
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