Produk UMKM yang dihasilkan masyarakat di Kelurahan Tembalang mayoritas merupakan produk makanan yang merupakan buatan sendiri (homemade) yang berskala rumahan dan dikerjakan oleh ibu-ibu rumah tangga. Pertumbuhan dan pengembangan UMKM yang ada pada kelurahan Tembalang khususnya yang diproduksi oleh ibu-ibu rumah tangga banyak mengalami berbagai macam kendala sehingga kurang optimal. Strategi pemasaran berbasis teknologi dapat menjadi kekuatan utama mendongkrak penjualan produk-produk tersebut. Tujuan kegiatan ini adalah dapat meningkatkan pangsa pasar sehingga meningkatkan omset dan laba penjualan produk melalui media social sebagai alat pemasaran produk UMKM di Keluruahan Tembalang. Jumlah peserta sebanyak 23 orang, terdiri dari berbagai jenis UMKM di Kelurahan Tembalang yang sebagian besar adalah ibu rumah tangga. Metode yang digunakan yaitu pemberian pelatihan dan pendampingan kepada peserta. Pelatihan dibagi menjadi 4 sesi dan di akhir pelatihan dilakukan evaluasi. Hasil dari pelatihan ini adalah meningkatnya pengetahuan dan kemampuan peserta dalam pemanfaatan sosial media sebagai alat pemasaran terbukti dengan perubahan angka rerata pretest 71,03 dan posttest 120,30. Pemahaman akhir peserta terhadap media sosial facebook sebesar 70% lebih besar daripada pemahaman akhir peserta terhadap Instagram sebesar 55%.

The purpose of this research is to investigate the effects of work family conflict, work stress, work load and turnover intention. The study was conducted at women workers in the PT. Bank BNI Tbk Semarang. The data is processed using the Structural Equation Modeling (SEM) by the application program of Analysis of Moment Structure (AMOS) version 18.0. According to the analysis, it is concluded as the followings: work family conflict has a positive effect on work stress (CR = 2.347); work load has a positive effect on work stress (CR = 4.472); work family conflict has a effect on turnover intention (CR = 2.084); work load has a positive effect on turnover intention (CR = 2.208) and work stress has a not effect on turnover intention (CR = 1.616) Tujuan dari penelitian ini adalah untuk mengetahui pengaruh konflik keluarga kerja, stres kerja, beban kerja dan intensi turnover. Penelitian ini dilakukan pada pekerja wanita di PT. Bank BNI Tbk Semarang. Data diolah menggunakan Structural Equation Modeling (SEM) dibantu oleh program aplikasi Analysis of Moment Structure (AMOS) versi 18.0. Menurut analisis, disimpulkan sebagai berikut: work family conflict memiliki efek positif pada stres kerja (CR = 2,347); beban kerja memiliki efek positif pada stres kerja (CR = 4.472); work family conflict berpengaruh pada intensi turnover (CR = 2.084); beban kerja berpengaruh positif terhadap intensi turnover (CR = 2.208) dan stres kerja tidak berpengaruh terhadap intensi turnover (CR = 1.616)

MODEL OF EMPOWERMENT AND DEVELOPMENT OF LOCAL RESOURCE POTENTIAL IN KANGKUNG VILLAGE, MRANGGEN SUBDISTRICT, DEMAK REGENCY IN ORDER TO CONTINUOUSLY IMPROVING THE STANDARD OF LIVING OF COMMUNITIES. Kangkung Village is located in Mranggen Subdistrict, Demak Regency, Central Java and rich in natural resources and other potentials. However, the local potentials are not well utilized due to lack of funding, technology, skill, and knowledge of the communities. Some sectors such as farming or gardening have been the main source of income for most of the villagers even though the disparity between village and cities is increasing. The purpose of this community service is to empower the community to realize their potential and to take action and move together for the prosperity of all villagers. Methods used to obtain the objective were socialization and assistance. The result of the community service was the identification of problems, solutions, and potential in Kangung Village. Furthermore, the community realized that local resource potential does not rely on natural resources only but more to human resources that they are motivated to improve their potential. In conclusion, socialization and assistance are needed by the village to realize their potential and must be done continuously and the collaboration between the community and village administrators is highly necessary to improve the standard of living.

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One focus of the SDGs is children. It is important to pay special attention and ensure that children have equal access to education and health. One of the efforts that can be made to realize equality in the field of education is to provide proper educational facilities for children. This service activity aims to provide facilities that support the learning process of children in Seroja PAUD. Implementation of activities begins with initial observations, inventory of needs, determination of priority scale and finally the implementation of activities. The output of this activity is the availability of learning facilities and infrastructure for children at Seroja PAUD.