Purpose -This study aims to investigate consumers' mobile banking adoption through an integration of the technology acceptance model (TAM) with work on perceived benefits and perceived risks. Design/methodology/approach -Data were collected from 435 university students who were non-users but future prospects, and analyzed by structural equation modeling (SEM). Findings -It was found that perceived usefulness, perceived social risk, perceived performance risk and perceived benefit directly affect attitudes towards mobile banking, and that attitude is the major determinant of mobile banking adoption intention. In addition, no direct relationship between perceived usefulness and intention to use, perceived ease of use and attitude, financial risk, time risk, security/privacy risk and attitude was detected. Research limitations/implications -This study reflects the perceptions of non-users and university students -potential future prospects -in an emerging country. The main theoretical contribution of this research is the development of a risk-benefit model by extending TAM. Practical implications -Banks should rely on increasing the benefit perceptions of mobile banking. Simultaneously, decreases in social and performance risk should be promoted strongly. Originality/value -In the study, the adoption intention of mobile banking is tested by integrating TAM with perceived benefits and perceived risks -social risk, performance risk, financial risk, time risk, security risk and privacy risk.

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The purpose of this paper is to evaluate Turkish banks' multidimensional corporate sustainability performance and whether banks' sustainability efforts are value related. Both qualitative and quantitative data analysis, namely content analysis, entropy based and TOPSIS techniques, have been utilized in order to measure the sustainability performance. The Spearman rank correlation coefficient has been employed to investigate the nexus between overall sustainability performance scores of the banks and market value during the years 2013 and 2015. The results of this study are insignificant in the ongoing debate on whether Turkish banks' sustainability efforts are value related. However, a significant and positive relationship has been found between the financial sustainability performance and the market value in the long run. Additionally, a multidimensional corporate sustainability model that has the five dimensions of economic, environmental, social, governance and financial disclosures has been proposed. This paper is among the first to explore the nexus between sustainability performance and market value in Turkey.

Purpose The purpose of this paper is to measure Garanti Bank’s corporate sustainability performance along with the main indicators of economic, social and environmental factors, taking into consideration of the governance indicators. Design/methodology/approach Recent global economic developments indicate that the main corporate sustainability indicators of economic, environmental and social factors are insufficient for the sustainability practices of the companies. Along with these indicators, a good administrative structure should be evaluated as a whole to measure the sustainability performance. For measuring corporate sustainability performance of the bank along with the economic, environmental, social and governance dimensions of corporate sustainability, content analysis, entropy and technique for order preference by similarity to ideal solution (TOPSIS) methods are used with a total of four corporate sustainability reports published by Garanti Bank within the period of 2010-2014. Findings The results depict that the sustainability performance of Garanti Bank tends to increase during the time span. Among all dimensions, economic dimension has the highest impact on overall sustainability performance, as it has the highest weight in entropy. On contrary, governance dimension has the lowest impact on overall performance. Research limitations/implications This paper has implications in enhancing the understanding of corporate sustainability measurement both using content analysis, and TOPSIS particularly in a developing country, although it is limited by the size of the corporate sustainability reports and time span. Originality/value This paper attempts to reveal an emerging banking sector specific corporate sustainability materiality. This is the first study in Turkey which includes both qualitative and quantitative data analysis techniques considering the content analysis and TOPSIS.

Purpose -The purpose of this paper is to validate the CSI scale and segment young adults from a developed and a developing country on the basis of their consumption styles as consumers.Design/methodology/approach -The research was conducted in France and Turkey. To determine the consumption styles, the CSI scale was used. The data were collected from college students aged 18-24 by a self-administered questionnaire. To define the segments, cluster analysis was used. The segments are profiled by young adults' demographic characteristics, attitudes towards shopping influence, and reliance on media.Findings -In both of the countries, four segments were distinguished and defined as ''fashion-brand conscious consumers'', indifferent consumers'', ''recreation seekers'' and ''quality seekers''.Research limitations/implications -The study was executed in just one city (Istanbul) in Turkey and one city (Toulouse) in France. The study focused on a single product class, apparel products, since young adults act more as decision makers for that product class.Practical implications -The expectations and attitudes of the identified segments should be taken into consideration while developing marketing programs by firms.Originality/value -This study examines a cross-cultural validation of CSI scale for new country settings and segments young adults. Moreover, this study put forwards a cross-cultural comparison of young adults' consumption segments.