PurposeThis study investigates the effect of COVID-19 pandemic perceived health risk on traveller's post-pandemic perception and future travel intention. The study aims to provide insight into the unprecedented COVID-19 pandemic and its potential influence on tourist behaviour.Design/methodology/approachTwo hundred and forty-four responses were gathered quantitatively through an online survey. The research hypotheses were analysed using the partial least square structural equation modelling (PLS-SEM).FindingsThis study found that COVID-19 affects tourists' travel behaviour. Key findings found that perceived health risk discourages travel attitudes and eventually lessens their future travel intentions. Results also suggest future strategies/directions for restarting the tourism industry.Practical implicationsThe study outcome assists tourism stakeholders in understanding the changes in tourist behaviour amid the heightened perceived health risk of COVID-19. Tourism policymakers and industry players should consider exploring how to mitigate similar health crises in the future.Originality/valueBy extending the theory of planned behaviour (TPB), this study establishes a theoretical framework in exploring the interrelationships between perceived risk, post-pandemic perception and future travel intention. This study sets a significant research agenda for future tourism research in understanding the mechanism behind health risk perceptions and tourist behaviour.
Purpose
This study aims to provide current and organised insights into past published studies on tourism destination competitiveness (TDC) in the past decade through systematic literature analysis.
Design/methodology/approach
A comprehensive review was performed by systematically gathering the literature published from 1983 to 2021 and coded according to categories such as author, year, article title, name of journal and TDC determinants.
Findings
The key findings of this review reveal that no universal set of items, attributes or indicators to measure the competitiveness of tourism destinations exists; the complexity and variability of many definitions and measuring elements from various perspectives portray the multi-faceted concept of competitiveness; and synergistic connection between the source of comparative and competitive advantages of TDC focusing on destination image, tourism experience and loyalty.
Research limitations/implications
Research works considered in the study are only from indexed and peer-reviewed journal publications.
Originality/value
The study findings reveal a lack of studies that address the relationship between destination image, tourism experience and loyalty within the TDC realm. Future studies should consider complementing the tourism supply and demand side to avoid a “strategic drift” of TDC concepts, perceptions and practices.
This research explores the interrelationships between overtourism impacts, perceived man-made risk and revisit intention among tourists visiting Melaka UNESCO World Heritage Site (WHS). The aim of the study is to illustrate the overutilization of destination resources and subsequent human risk that shape tourist behavioural from the outlooks of sustainable and tourism impacts. Five hundred and ninety-three responses were quantitatively collected through an online data collection. Partial least square structural equation modelling (PLSSEM) is employed to investigate the research hypotheses. It can be reported overtourism impacts have positive and significant influence on the perceived man-made risks. However, this is not the case for the relationship between overtourism impacts on revisit intention, and the perceived man-made risk on the latter construct. This renders the potential mediation role of perceived man-made risk as insignificant. The findings heighten the unique dynamics of overtourism within developing WHS planning in shaping tourist revisit intention.
The aim of this study is to analyse the relationships between the perceived ecotourism design affordances (PEDA), perceived value of destination experience (PERVAL), destination reputation, and destination loyalty among the tourists visiting Langkawi Island, Malaysia. It extends the affordance theory through the lens of Gestalt theory and ecological dynamics in understanding the interactions between tourists and products derived from their ecotourism environment. A quantitative approach was utilised, in which a structured questionnaire was used to collect 280 tourist responses through purposive sampling. Utilising partial least square-structural equation modelling (PLS-SEM) to test the research hypotheses, it is reported that PEDA significantly impacts PERVAL, where the latter subsequently impacts both destination reputation and loyalty. This illustrates the mediating impacts of PERVAL on the relationship between PEDA and destination reputation and destination loyalty. Another result revealed that destination reputation has a significant effect on destination loyalty. The findings address the gap in the tourism literature centered on the dynamics of product design and its subsequent value in shaping positive ecotourism destination reputation and loyalty. Such insights also emphasise the necessity for tourism stakeholders to generate values from coherent ecotourism product design through the affordance perspective.
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