The tourism industry has relied on long-term planning and is anticipating growing availability and demand for socially, ecologically, and economically responsible tourism. As a novel idea, responsible tourism practices may boost efforts for sustainable tourism development, improving the image and competitiveness of tourism destinations. The purpose of this research is to look at the link between responsible tourism and destination sustainability in Cameron Highlands communities. This study employed descriptive research and a cross-sectional design. In order to complete the study, questionnaires were handed to local communities in three (3) Cameron Highlands sub-districts: Ulu Telum, Tanah Rata, and Ringlet. According to correlation and regression tests, the study found a significant relationship between responsible tourism and destination sustainability. As a result, destination sustainability necessitates a greater emphasis on the development of environmental consciousness, sustainable livelihood, and community well-being. Because local communities are a component of the tourism experience, the study findings can help tourism stakeholders execute tourism development plans based on local community views and quality of life.
Studies on service quality have gained significant attention from practitioners, managers, and researchers in the tourism industry. Malaysia is experiencing an unstable and declining pattern in the rate of international tourists’ expenditure on services they receive in this country, highlighting a severe challenge in planning the right services to offer tourists since they refuse to spend on the services provided. Therefore, this research investigated the dimensions of service quality at the destination level to improve the quality of a destination. Self-administered questionnaires were distributed to international tourists from the United Kingdom and Australia at Kuala Lumpur International Airport. The pilot study’s data, involving 100 respondents, were tested using Exploratory Factor Analysis (EFA) and reliability analysis. Subsequently, 337 usable questionnaires were collected from fieldwork and analyzed using Confirmatory Factor Analysis (CFA). The study findings identified four dimensions of destination service quality: health and hygiene, accommodation, shopping, and information facilities. In addition, it suggested that tourism management and local citizens (Malaysians) should focus on these four dimensions to enhance the overall quality of service in Malaysia, thereby enhancing tourist satisfaction and spending on the services provided in the country. The limitation of this research was that the data were collected solely at Kuala Lumpur International Airport (KLIA). Future research may include other Malaysian international airports to strengthen the generalizability of the results.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.