The COVID-19 pandemic has occurred in the world since 2020, not only in Indonesia but also in all countries in the world. The economic impact of the Covid-19 pandemic has been felt by the Indonesian people since the implementation of the Large-Scale Social Restrictions (PSBB) on March 15, 2020. Community activities are forced to be carried out through digital transformation in services, transactions and work, for example the Bandung City Government. This research was conducted to determine the Digital Communication Management of the Bandung City Government in an inclusive and sustainable Economic Recovery in Bandung City. The object of this research is the Bekasi City Government. This study uses the method of Phenomenology of Edmund Husserl. Having the concept of phenomenology as a scientific method that does not start with doubt, direction, and the truth of an experience. Data collection techniques in this study by means of observation, interviews, and documentation. Data analysis techniques in this study use data reduction, data display, and verification of Miles and Huberman. Based on the Data Findings, Data Results and Discussions that the researchers have submitted, it can be concluded that the Bandung City Government has implemented Digital Communication Management in helping inclusive and sustainable economic recovery by through digital platforms, it is more helpful for small entrepreneurs, especially the current focus on Micro, Small and Medium Enterprises. One of them is Digital Transformation by continuing to encourage the implementation of smart cities through digital transformation in various aspects of public services.
The biggest challenge in developing digital talent in tertiary institutions is viewing digital reform as a massive entity. Therefore, it is rare to focus on the values of developing digital talent for existing education personnel. Using a growth theory mindset, the research focuses on Working Period, Performance, and Qualification, to see the relationship with Talented education staff. The research uses a sequential explanatory design. The sample consisted of 29 ASNs in one of the faculties of a state university in Indonesia, with random sampling using the online Sample Size Calculator. Questionnaire data were analyzed by SPSS, while interviews with NVivo-12 Pro. The results reveal that both the Working Period, Qualification, and Performance variables correlate with the Talented education of staff. The direction of the relationship also has a positive (+) value. However, qualitative analysis revealed that the activities carried out were more directed at fulfilling the main duties and functions. Behind that, the biggest challenge for them is when dealing with students, who generally come from the digital generation. Therefore, digital reform in higher education also pays attention to developing digital talent for education staff.
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