The background that underlies the writing of this an indication of the problem that the effectiveness of the Grha Tiyasa Mall program in Bogor by the One Stop Integrated Services and Investment Agency, such as the unstable number of visitors, the types of services that can be done are still limited, and socialization programs for the community that are still lacking. The purpose of this study was to determine and analyze how the effectiveness of the Mal Grha Tiyasa program as a model of public services in Bogor. This study uses a qualitative approach. Furthermore, the theoretical basis used in this study is five principles that influence the program's effectiveness by Riant Nugroho, which consists of the right program, the right implementation, the right target, the right environment, and the proper process. The data analysis technique in this study was carried out through data reduction, data presentation, and data verification as a form of concluding. This study indicates that the Grha Tiyasa Mall program in Bogor has not been effective because the quality of the services provided has not been maximized. The target number of visitors and socialization has not been achieved. The quality of services offered has not been maximized, seen from the lack of facilities and infrastructure supporting the service process and limited services. Some services to the community cannot be carried out in the Grha Tiyasa Mall program. The achievement of the unstable and unattainable target number of visitors was due to the uneven socialization process to all the people of Bogor, resulting in the community being less aware of the Mal Grha Tiyasa program and not participating in the program so that the local government did not expect the response as well as the points that have not been achieved in the program objectives stated in the Regulation of the Mayor of Bogor Number 39 of 2019 concerning Public Service Malls.ABSTRAKLatar belakang yang mendasari penulisan ini adalah adanya indikasi masalah bahwa efektivitas program Mal Grha Tiyasa di Kota Bogor oleh Dinas Penanaman Modal dan Pelayanana Terpadu Satu Pintu belum optimal, seperti jumlah masyarakat pengunjung yang tidak stabil, jenis pelayanan yang dapat dilakukan masih terbatas, dan sosialisasi program kepada masyarakat yang masih kurang. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis bagaimana efektivitas program Mal Grha Tiyasa sebagai model pelayanan publik di Kota Bogor. Penelitian ini menggunakan metode pendekatan kualitatif. Lebih lanjut landasan teori yang digunakan dalam penelitian ini adalah 5 prinsip yang mempengaruhi efektivitas program oleh Riant Nugroho, yang terdiri dari tepat program, tepat pelaksana, tepat target, tepat lingkungan, dan tepat proses. Teknik analisis data pada penelitian ini dilakukan melalui tahapan reduksi data, penyajian data, dan verifikasi data sebagai bentuk penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa program Mal Grha Tiyasa di Kota Bogor belum efektif, dikarenakan kualitas dari pelayanan yang diberikan belum maksimal serta pencapaian jumlah target pengunjung dan sosialisasi yang tidak tercapai. Kualitas pelayanan yang diberikan belum maksimal terlihat dari kurangnya sarana dan prasarana yang mendukung pada proses pelayanan serta jenis pelayanan yang terbatas sehingga beberapa pelayanan kepada masyarakat tidak dapat dilakukan pada program Mal Grha Tiyasa. Pencapaian jumlah target pengunjung yang tidak stabil dan tidak tercapai disebabkan oleh proses sosialisasi yang belum merata kepada seluruh masyarakat Kota Bogor, mengakibatkan masyarakat kurang mengetahui adanya program Mal Grha Tiyasa dan kurang berpartisipasi pada program sehingga memberi tanggapan yang belum diharapkan oleh pemerintah daerah. Serta belum tercapainya poin-poin pada tujuan program yang tertera dalam Peraturan Walikota Bogor Nomor 39 Tahun 2019 Tentang Mal Pelayanan Publik.
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