This study aims to test and analyze the effect of product and promotion on buying decision mediated purchasing motivation. This research is quantitative research with explanatory research approach. This research is conducted on a fixed consumer who partnered with PT. TrakindoUtama Surabaya more than three years amounted to 58 respondents. Data collection using questionnaire and literature review with WarpPLS version 6.0 analysis tool. The results of the study showed that the direct effect of product influence on purchase motivation and the influence of promotion on purchasing motivation had a strong significant influence. Furthermore, the influence of the product on purchasing decisions and the influence of promotion on purchasing decisions have a significant weak influence. Next, the effect of purchasing motivation on purchasing decisions has a significant weak influence. Also, indirectly the motivation of purchase can mediate the effect of the product on purchasing decisions because it has a strong significant influence. However, the indirect effect of purchase motivation cannot mediate the influence of promotion on purchasing decisions, because it has a weak significant influence.
This research explains 320D2 GC Hydraulic Excavators. This study uses a qualitativemethod with a literature approach. Data collection was obtained from several sourcesfrom scientific books, research reports, scientific essays, theses and dissertations,regulations, provisions, yearbooks, encyclopedias, and sources which cannot bediscussed accurately electronically.The results showed that the product features possessed by Hydraulic Excavators type320D2 GC are technology, perceived usability, and convenience of use. As for productquality, brand utility, accessories, and guarantees. In the promotion of 320D2 HydraulicExcavators heavy equipment there are special offers, support, joint ventures, andcampaigns.Limitations / Implications for research are limited to product introduction andpromotion so further research needs to follow up on this research using differentresearch methods.
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