The study analyzed the determinants of fish marketing and profitability in four selected markets in Akwa Ibom State, Nigeria. Primary data collected through a multi stage random sampling of eighty (80) fish traders were analyzed using descriptive statistics, profitability ratios, Gross and marketing margins as well as Ordinary Least Square (OLS) regression. Result showed the dominance of married (75%), female marketers (70%) with high level of education. The result further showed that N 145.83 and N147.00 accrued to wholesalers and retailers as net income per kilogram of fish sold, representing 28.10% and 25.7% of the total marketing margins, with marketing efficiency of 674.14% and 787.78% respectively. This, together with the profitability Index (PI) of 0.24 and 0.23 and Operating ratio (OR) of 0.76 and 0.77 for wholesalers and retailers further lend credence to the profitability of fish marketing in the study area. Among the factors which impacted significantly on fish trader's profit were marketing experience, access to credit, storage cost, transportation cost, fish buying prices and age of marketers. Also, high transport cost, inadequate storage facilities,
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.