This study focused, through multiple regressions, on the factors that influence online purchase intention among Malaysian university students. The primary data collection method utilises a questionnaire that was developed and distributed based on a systematic sample of 400 students in a higher educational institution in Malaysia. The findings were analysed using Structural Equation Modelling (AMOS) to test the hypotheses. According to the study's results, perceived benefits and perceived ease of use may act as complete mediators since the direct effect of past experience on online purchase intention is no longer significant after the mediators enter the model. This result indicates that past experience affects on perceived benefits and perceived ease of use while these perceptions affects online purchase intention. It was thus recommended that online retailers should maximize their efforts in reinforcing their relationship with the customers including to constantly engage with those that are online.

Online purchases have become a new trend of shopping among university students in today's Industrial Revolution 4.0. But, not all university students are open to shop online. Therefore, this study aims to explore the major concerns towards online shopping that stops non-online shoppers to purchase online. The study aims to provide the needed information to understand the barriers for university students to shop online. A total number of 154 valid surveys were collected in local universities using convenience sampling. Statistical procedures of descriptive was used to analyze the collected data. The main findings of this study are that non-online shoppers are unlikely to buy online because they prefer to shop traditionally and self-assess the quality of the goods before they buy. This study also discusses the implications of the study to practitioners in which the traditional sellers should provide the comfortable shopping environment, improve the behavior and skills of salespeople, and offer after-sale services to their customers to remain competitive with online vendors.

This article examines the critical success factors of business growth among women entrepreneurs. In Malaysia, women have been given significant contributions to their participation in entrepreneurship activities. However, the economic potentials of woman entrepreneurs remain to be tapped. Hence, it is important to identify what are the factors that contribute to the slow business growth pattern to assist them to grow better. This study adopts purposive and snowball sampling. Several criteria that were considered include first, the samples must be well-educated women holding at least a diploma certificate, second, they are married and third, they are involved in any kind of business. The data and information collected will be thematically analysed using the ATLAS.ti software. The result showed that the first place of critical success factors of business growth among women entrepreneurs in Malaysia is contributed by limited access to financial resources followed by unskilful workers, imbalance family and business responsibilities, and lack of training. This study is conducted on women entrepreneurs in a selected state of Malaysia. Since this study applied a qualitative approach, the limitations include the results may not be representative of all women entrepreneurs. Hence, the conclusion is not generalisable. The finding from this study, therefore, demonstrated that empowering women entrepreneurs require effective cooperation from all parties including the government and other agencies to ensure the inclusiveness of all entrepreneurs. These assistances may be in terms of capital or finance, business advice, education, and training programmes.

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