Women's exposure to gender-based and intimate partner violence (GBV and IPV) is particularly acute due to COVID-19, especially in the Global South. We test whether edutainment interventions that have been shown to successfully combat GBV and IPV when delivered in person can be effectively delivered using social (WhatsApp and Facebook) and traditional (TV) media. To do so, we randomized the mode of implementation of an intervention conducted by an Egyptian women’s rights non-governmental organization seeking to support women while accommodating social distancing amid COVID-19. We found WhatsApp to be a more effective way to deliver the intervention than Facebook, but no differences across outcomes between WhatsApp and TV dissemination. Our findings show that these media campaigns had no impact on women's attitudes toward gender or marital equality, or the justifiability of violence. However, the campaign did increase women's knowledge, hypothetical, and reported use of resources available to those exposed to GBV and IPV.
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