A growing number of studies in humans demonstrate the involvement of vestibular information in tasks that are seemingly remote from well-known functions such as space constancy or postural control. In this review article we point out three emerging streams of research highlighting the importance of vestibular input: (1) Spatial Cognition: Modulation of vestibular signals can induce specific changes in spatial cognitive tasks like mental imagery and the processing of numbers. This has been shown in studies manipulating body orientation (changing the input from the otoliths), body rotation (changing the input from the semicircular canals), in clinical findings with vestibular patients, and in studies carried out in microgravity. There is also an effect in the reverse direction; top-down processes can affect perception of vestibular stimuli. (2) Body Representation: Numerous studies demonstrate that vestibular stimulation changes the representation of body parts, and sensitivity to tactile input or pain. Thus, the vestibular system plays an integral role in multisensory coordination of body representation. (3) Affective Processes and Disorders: Studies in psychiatric patients and patients with a vestibular disorder report a high comorbidity of vestibular dysfunctions and psychiatric symptoms. Recent studies investigated the beneficial effect of vestibular stimulation on psychiatric disorders, and how vestibular input can change mood and affect. These three emerging streams of research in vestibular science are—at least in part—associated with different neuronal core mechanisms. Spatial transformations draw on parietal areas, body representation is associated with somatosensory areas, and affective processes involve insular and cingulate cortices, all of which receive vestibular input. Even though a wide range of different vestibular cortical projection areas has been ascertained, their functionality still is scarcely understood.
Vestibular signals allow us to maintain balance and orient ourselves in space. However, the possible contribution of the vestibular sense to the perception of the body as one's own (body ownership) remains poorly understood. The aim of the present study was to investigate how vestibular information contributes to the experience of body ownership using multisensory integration. We conducted 3 studies using a "full-body ownership illusion" induced by virtual reality technology and galvanic vestibular stimulation (GVS); the latter is a technique that allows for the selective stimulation of vestibular afferents. Participants wearing head-mounted displays saw a mannequin's body that was performing a slow swinging movement from a first-person perspective. At the same time, participants were exposed to GVS that elicited vestibular sensations of swinging whole-body movements in the corresponding direction. Perceived ownership of the seen body was measured using questionnaire ratings and skin-conductance responses to a knife threat toward the mannequin. We demonstrated that when participants were exposed to congruent visuo-vestibular information, they perceived a stronger ownership of the mannequin's body compared with when they were exposed to unimodal visual and vestibular conditions or an incongruent visuo-vestibular condition. The findings show that visuo-vestibular congruency is sufficient to increase the feeling of illusory body ownership of a mannequin's body. Public Significance StatementThe study elucidates the important role that the balance system exerts on the perception of the body as one's own. When participants see a mannequin's body rotating in one direction and simultaneously feel a motion sensation in the same direction induced through electrical stimulation of their vestibular nerve, they experience stronger ownership of the mannequin's body.
Purchases are driven by consumers’ product preferences and price considerations. Using caloric vestibular stimulation (CVS), we investigated the role of vestibular-affective circuits in purchase decision-making. CVS is an effective noninvasive brain stimulation method, which activates vestibular and overlapping emotional circuits (e.g., the insular cortex and the anterior cingulate cortex (ACC)). Subjects were exposed to CVS and sham stimulation while they performed two purchase decision-making tasks. In Experiment 1 subjects had to decide whether to purchase or not. CVS significantly reduced probability of buying a product. In Experiment 2 subjects had to rate desirability of the products and willingness to pay (WTP) while they were exposed to CVS and sham stimulation. CVS modulated desirability of the products but not WTP. The results suggest that CVS interfered with emotional circuits and thus attenuated the pleasant and rewarding effect of acquisition, which in turn reduced purchase probability. The present findings contribute to the rapidly growing literature on the neural basis of purchase decision-making.
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