Residential energy conservation is among the most efficient means of reducing emissions, yet behavior is lagging behind this potential, suggesting this is an area where psychology can contribute. Research suggests that conservation behaviors may cluster into distinct dimensions, and a greater understanding of these differences could improve intervention. This article explores this idea through systematic literature review and analysis of survey data. Content analysis of 28 articles showed strong support for two primary dimensions (curtailment and efficiency), with up to nine defining attributes. However, analysis also identified inconsistencies, leaving questions about their validity. Factor analysis of survey data identified two principal components along these dimensions; subsequent analyses revealed several differences in their predictors. Results provide support for a dimensional approach and suggest further research into underlying attributes. Although the curtailment versus efficiency dichotomy may be useful, it also has the potential to obscure high leverage maintenance behaviors, especially for renters.
The most binding nature protection policy in the Netherlands and the EU primarily designates areas based on ecological value, ensuring their sustained protection. Of less concern to these policies are the current and future needs of the average citizen, who is experiencing increases in education, income, and health. This paper argues that although existing policies protect biodiversity needs, the spatialemotional needs of the public are of similarly high importance. We analyze the spatial and emotional characteristics of favorite natural places in the Netherlands selected on the Hotspotsmonitor survey. Content analysis of the open question, "Why is this place important to you?" identified three categories: peace & quiet, explore, and peak. These were mapped using GIS to identify predominant hotspots and compared against the most binding nature protection policy -Natura 2000. The important societal benefits of augmenting ecologically based nature protection policies with emotional valuation are discussed.
Providing households with energy feedback is widely promoted as a conservation strategy and its effectiveness has been established in field studies. However, such studies actively recruit participants and little is known about naturalistic consumers. Despite hundreds of products emerging, few have taken hold in the market. Diffusion of innovation is a theory of technology adoption that details both the general process by which innovation spreads as well as the individual process of technology adoption. The current study analyses survey data from 836 individuals through a diffusion framework to assess the current and potential market of energy feedback. Questions related to knowledge and perceptions of feedback reveal important insights about customer acceptance and statistical comparison of adopters and non-adopters identify key characteristics related to adoption. Implications for the design and marketing of feedback technologies are discussed.
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