The study was designed to investigate the Structure and Performance of value chain actors in hides and skins processing and marketing in Nigeria. Specifically, the study described the structure of hides and skins processing and marketing, estimated the marketing margin and marketing efficiency. One hundred and six respondents were selected from Kano, Anambra and Lagos states for the study. The result of the market structure revealed that there was no barrier to entry and exit of the business of hides and skins processing and marketing. Registration was compulsory for tanners and hides and skins wholesalers while it was optional for ‘pomo’ wholesalers, leather wholesalers and butchers. Though, the registration fee for skins wholesalers was very small (about ₦500), Result of the market performance of hides and skins processing and marketing revealed that the marketing margin for leather final consumer was 48% while that of ‘pomo’ final consumers was about 44%. Marketing efficiency of tanners was about 176% while that of ‘pomo’ wholesalers was 188%. There was high performance in hides and skins processing and marketing in Nigeria. Based on the findings, it was recommended that public or private market information service rendering agencies should be involved in the area of hides and skins processing and marketing in providing reliable and timely information.Keywords: Structure, performance, value chain actors, hides and skins, Nigeria.
The aims of this study were: (1) To analyze the effect of country of origin on perceived quality, (2) To analyze the effect of country of origin on perceived quality moderated by consumer ethnocentrism. The number of samples in this study were 150 respondents with the criteria of having bought and used products from the Wardah’s brand and domiciled in the city of Ternate. The test tool used is simple linear regression analysis using the Statistical Package for Social Science (SPSS) 25 as a statistical test tool. The results of this study indicate that: (1) country of origin has an effect on perceived quality, and (2) consumer ethnocetrism does not affect and does not strengthen the influence of country of origin on perceived quality. Suggestions for future researchers who will examine similar things in order to improve all the deficiencies that exist in this study are: (1) retest using other test tools such as Smart PLS, Evius and others, and (2) develop variables research that allegedly affects perceived quality.
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