Objective: Understanding the factors influencing the rising levels of organic toddler food consumption, such as motivation, is essential to maximizing the market's potential for organic toddler food. Theoretical framework: Perception and attitude of organic toddler food customers with reference to the perceived benefits. This study involves the investigation of perception and attitude towards organic toddler food of the customer in the context of India and the analogy worldwide. Method: Purposive sampling procedure has been used to collect data. With a sample size of 384. Researcher has used the following tools: Correlation Multiple regression Chi-square test Results and conclusion: Age and gender of respondents and users perception are associated with each other. The users perception and perceived risk are related. The perceived benefits have a greater impact on user’s perception towards organic food than the perceived benefits. Implications of the research: majority of people know about the term organic, its understanding and usage and their health benefits. Now the responsibility lies on the shoulder of the marketers to use the best source of information cropped by this study and by the mediums such as through internet, print media and through specialized organic stores to influence the perception of customers. Originality/value: Educated retailers can easily persuade the customers by upgrading the knowledge and convincing about the associated benefits of organic food. Marketer should expand their distribution channel using National or local retail chain store and provide more variety in organic products as per the consumer demand.
Purpose: This study assesses the impact of organic toddler food labelling on customer attitudes towards advertising, brand loyalty, and purchase intentions as well as consumer perceptions of healthiness and tastiness. Theoretical Framework: These advertisements negative effects on the lower middle class are significantly more severe. Quite frequently, these food products develop snob appeal, and people from less affluent backgrounds are persuaded to buy them as dietary supplements and a means of ascension. Design/methodology/approach: Researcher used Purposive sampling technique This study concentrates on the impact and awareness of advertisement in organic toddler foods. Both ancillary and principal data were used in this study. Researcher has taken 384 as a sample for research study which is greater than the minimum statistically accepted sample size. The data were analyzed using the SPSS_22. Pearson’s Coefficient of Correlation Chi-square Findings: Study reveals that there is no association between demographic variables and legal consideration of advertisement. It depicts that unlike gender and age, qualification has association opinion about legal consideration of advertisement. There exists a high positive relation between attitude toward advertising of toddler organic foods and awareness about legal issues related to toddler organic foods. Research, Practical and Social Implication: Customers should evaluate the value of advertisement and take buying decision. They should be given a clear picture on the myths and reality and identify the source and authenticity of advertisement. They should understand the legality related to advertisement. Originality/value: The importance of health in customers food shopping decisions has increased as their interest in health-related problems has increased.
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