This study aims to analyze the impact of product knowledge and promotion on honey pumpkin buying decisions at PT Askara Farm Indonesia. The research method uses a quantitative descriptive method with a survey approach with a sample 75 people. Data was collected by filling out a questionnaire for product knowledge and promotion with buying decisions. Then the data colleted was analyzed using SPSS 16.0 for windows a significance level (α) of 0,05 with data analysis methods consisting of Validity Test, Reliability Test, Classical Asumption Test ( Normality Test, Heteroscedastisity Test, Multicolinearity Test), Multiple Linear Regression Analysis, Coefficient of Determination and Hypothesis Testing. From the results of the study, the tcount value of the product knowledge variable (X1) was 2,509 ttable, namely 1.66600 and promotion with the promotion variable (X2) with a tcount value of 1.706 ttable, namely 1.66600 with an R Square of 0.336. Thus, the independent variables, namely product knowledge and promotions, have a positive influence on the dependent variable in purchasing decisions of 33.6%. ABSTRAK Penelitian bertujuan untuk menganalisa dampak pengetahuan produk dan promosi terhadap keputusan pembelian labu madu di PT Askara Farm Indonesia. Metode penelitian menggunakan metode deskriptif kuantitatif dengan pendekatan survey dengan sampel sebanyak 75 orang. Pengumpulan data dilakukan dengan pengisian kuesioner untuk pengetahuan produk dan promosi dengan keputusan pembelian. Selanjutnya data yang terkumpul dianalisa dengan SPSS 16.0 for windows dengan tingkat kemaknaan (α) 0.05 dengan metode analisis data yang terdiri Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik (Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinearitas), Analisis Regresi Linear Berganda, Koefisien Determinasi dan Uji Hipotesis. Dari hasil penelitian diperoleh nilai thitung variabel pengetahuan produk (X1) sebesar 2,509 ≥ ttabel yaitu 1,66600 dan promosi dengan variabel promosi (X2) dengan nilai thitung sebesar 1,706 ≥ ttabel yaitu 1,66600 dengan R Square sebesar 0,336. Dengan demikian variabel bebas yaitu pengetahuan produk dan promosi mempunyai pengaruh yang positif terhadap variabel terikat keputusan pembelian sebesar 33,6%.
<p class="Abstrak">Penelitian ini bertujuan untuk membuat prototipe atau model robot peralatan rumah tangga pintar mengepel lantai datar (ubin, tembok, kayu) dengan pendekatan penggunaan perangkat elektronika Arduino dan peralatan komponen elektronika serta mekatronika pendukungnya. Penelitian ini merupakan penelitian lanjutan untuk mengimplementasikan konsep robot <em>Simple Reflex Autonomous Smart Mopping the Floor</em> (<em>SRASMF</em>). Implementasi pemodelan robot SRASMF diantaranya adalah proses pengkodean program (<em>coding and debugging</em>) berdasarkan hasil perakitan model. Pengkodean program dilakukan terhadap fungsi persepsi (<em>percepts</em>), fungsi aktuator (<em>actuators</em>)<em>,</em> dan fungsi aksi (<em>actions</em>) model robot SRASMF. Robot SRASMF merupakan model robot cerdas (<em>Intelligent Agent</em>) yang dilengkapi <em>sensor</em> dan <em>actuator</em> yang dapat bekerja sendiri dalam lingkungannya (<em>environment</em>) dengan karakteristik bergerak maju mengepel lantai datar, mundur menghindari rintangan, berputar belok kiri, berputar belok kanan, dan berhenti. Hasil pengamatan 7 kali percobaan terhadap kinerja operasi model robot SRASMF, pada lingkungan ruang persegi panjang dengan luas lantai ubin berukuran 2m (lebar) x 5m (panjang) (sekitar 25 jumlah ubin berukuran 60cm<sup>2</sup>) dapat melakukan fungsi dan pergerakan sesuai yang didefinisikan. Luas ruangan lantai percobaan dengan ukuran sekitar 10 (sepuluh) meter persegi dapat diselesaikan dalam kecepatan rerata waktu 3 menit 39 detik. Dalam hal ini model robot SRASMF membuat sendiri lintasannya sekitar 4 (empat) lintasan imajiner pada ruang berukuran tersebut.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><div><p><em>This study aims to create a prototype or robot model of smart household appliances to mop flat floors (tiles, walls, wood) with an approach using Arduino electronic devices and supporting electronic and mechatronic components. This research is a follow-up study to implement the concept of the Simple Reflex Autonomous Smart Mopping the Floor (SRASMF) robot. The implementation of SRASMF robot modeling includes coding and debugging processes based on the results of model assembly. Program coding is performed on the perception, actuator, and action function of the SRASMF robot model. The SRASMF robot is an intelligent robot model (Intelligent Agent) equipped with sensors and actuators that can work independently in their environment with the characteristics of moving forward, mopping the floor flat, backward avoiding obstacles, turning left, turning right, and stopping. The results of observations from 7 experiments on the operational performance of the SRASMF robot model, in a rectangular room environment with a tiled floor area measuring 2m (width) x 5m (length) (approximately 25 tiles measuring 60cm2) can perform functions and movements as defined. The experimental floor area with a size of about 10 (ten) square meters can be completed in an average of 3 minutes 39 seconds. In this case, the SRASMF robot model creates its own trajectory of about 4 (four) imaginary paths in that sized space.</em></p></div>
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