Sports events are increasingly used in both developing and developed environments to foster development (particularly economic growth), improve social cohesion and healthy lifestyles as well as highlight specific regions as tourist destinations. Egypt revealed its intention to bid to host the 2036 Olympics after the President of the International Olympic Committee (IOC) confirmed his desire to organize an Olympic Games (OG) in an African country. Consequently, potential of Egypt hosting the OG 2036 forms the backdrop for this study. The study reflects on the strengths, weaknesses, opportunities, and threats of hosting such a mega event in Egypt. The study employed the qualitative approach using in-depth interviews. Data was analyzed using the thematic analysis approach. The results revealed that Egypt has the potential to host sports mega events; nevertheless, some aspects need to be improved. The study also suggested several feasible implementations that ensure success before and after the bid.
H1a: E-mail has a significant positive effect on foreign tourists' buying process.H1b: E-mail has a significant positive effect on the Egyptian tourists' buying process.
H2a:The mobile has a significant positive effect on foreign tourists' buying process.
H2b:The mobile has a significant positive effect on the Egyptian tourists' buying process.H3a: Social media has a significant positive effect on foreign tourists' buying process.H3b: Social media has a significant positive effect on the Egyptian tourists' buying process.
H4a:The website has a significant positive effect on foreign tourists' buying process.
H4b:The website has a significant positive effect on the Egyptian tourists' buying process.
Issue No. 11 (part 2), june. 2022 والفهادق السياحة كلية جملة -عدد 11 -الثاني اجلزء -يونيو 2222 مoperators" managers operating this kind of tourism and the admins of online travel groups to gain an in-depth understanding of the current situation of astronomy tourism in Egypt and its future developing prospects. Other interviews were held with the directors of observatories and astronomy societies in Egypt to explore the current practices and the ongoing construction of Astronomy tourism in Egypt. The questionnaire targeted the international and domestic tourists, utilizing the Leisure Motivation Scale (LMS) to make an assessment of the most influential factors that draw tourists to astronomy activities and events. Based on the results, astronomy tourism in Egypt should gain more attention from stakeholders to be promoted and developed as a new trend in Egypt.
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