Abstract. The news in the process of transmission will not only bring information to readers, but also a place of rights, whose range is very wide. The journalists generate power through text, production sense and knowledge. News communication organizations generate rights by virtue of its position in the relationship and the relationship with other social authorities. The journalists generate rights through the communication channels and technology. The present paper tries to analyze the sources of the rights, the branches contained in this rights, and find the reasonable countermeasures to deal with different network news transmission based on the game theory, and then discuss the social responsibility of the news media in our country.
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