Abstract. Awareness of the importance of early childhood education (PAUD) has led to the establishment of Playgroups (KB) and Kindergartens (TK). The rise of similar educational services causes increased competition. To win the hearts of parents/guardians of prospective students, PAUD organizers apply various marketing strategies, one of which is the marketing mix. KB/TK Puri Mandiri III in Cemani, Grogol, Sukoharjo is one of the PAUD service providers that implements the 4P marketing mix. That is the background of this research. The research was carried out to understand the simultaneous and partial contribution of the 4P marketing mix variables to the selection of KB/TK Puri Mandiri III, as well as to understand which variables had the greatest contribution. Explanatory research with a quantitative approach is applied. Based on this research, it can be understood that product, price, place and promotion have a simultaneous contribution to the selection of KB/TK Puri Mandiri III. Partially, product and place contributed to the selection of KB/TK Puri Mandiri III, while price and promotion did not. The variable that has the biggest contribution in the selection is the product. For the future it is recommended that KB/TK Puri Mandiri III apply the 7P marketing mix strategy. Keyword: marketing, place, price, product, promotion Abstraksi. Kesadaran akan pentingnya pendidikan anak usia dini (PAUD) menyebabkan banyak didirikan Kelompok Bermain (KB) dan Taman Kanak-Kanak (TK). Maraknya jasa pendidikan sejenis menyebabkan persaingan yang meningkat. Untuk memenangkan hati orangtua/wali calon peserta anak didik, penyelenggara PAUD menerapkan berbagai strategi pemasaran, salah satunya adalah bauran pemasaran. KB/TK Puri Mandiri III di Cemani, Grogol, Sukoharjo merupakan salah satu penyedia jasa PAUD yang menerapkan bauran pemasaran 4P (product, price, place, promotion). Hal itulah yang menjadi latar belakang riset ini. Riset dilaksanakan guna memahami kontribusi secara simultan maupun parsial variabel-variabel bauran pemasaran 4P terhadap pemilihan KB/TK Puri Mandiri III, serta memahami variabel apa yang memiliki kontribusi terbesar terhadap pemilihan. Explanatory research dengan pendekatan Kuantitatif diterapkan pada riset ini dan menggunakan bantuan SPSS dalam mengolah data. Berdasarkan riset ini dapat dipahami bahwa product, price, place dan promotion memiliki kontribusi simultan terhadap pemilihan KB/TK Puri Mandiri III. Secara parsial product dan place berkontribusi terhadap pemilihan KB/TK Puri Mandiri III, sementara price dan promotion tidak. Variabel yang memiliki kontribusi terbesar dalam pemilihan KB/TK Puri Mandiri III adalah product. Untuk waktu mendatang KB/TK Puri Mandiri III direkomendasikan menerapkan strategi bauran pemasaran 7P (product, price, place, promotion, people, process, physical evidence). Kata kunci: harga, pemasaran, produk, promosi, tempat
UMKM di Desa Kroyo sebagian besar memproduksi souvenir, buket dan menjual berbagai aksesoris. Transaksi penjualan dilakukan secara konvensional dengan toko fisik maupun dengan melakukan pemasaran online. Pemasaran online dilakukan baru sebatas mengunggah foto sederhana dari produk pada status WhatsApp dan instagram pribadi. Permasalahan yang dihadapi mitra adalah kurangnya pemahaman tentang e-commerce, kurangnya wawasan terhadap berbagai permasalahan dalam transaksi e-commerce, serta kurangnya pengetahuan tentang solusi berbagai permasalahan dalam transaksi e-commerce. Kegiatan pengabdian masyarakat ini bertujuan untuk melaksanakan salah satu Tri Dharma Perguruan Tinggi, memberikan perhatian kepada mitra, meningkatkan pemahaman tentang e-commerce kepada mitra, meningkatkan wawasan mitra tentang berbagai permasalahan dalam transaksi e-commerce, dan mengedukasi solusi berbagai permasalahan dalam transaksi e-commerce. Kegiatan dilaksanakan berupa edukasi yang diselenggarakan pada Kamis 16 Juni 2022 di Aula kampus STMIK AMIKOM Surakarta. Acara dihadiri oleh 12 wirausahawan muda penggerak UMKM Desa Kroyo selaku mitra. Edukasi berhasil diselenggarakan sesuai rencana dan mendapatkan antusias yang luar biasa dari peserta. Edukasi memberikan hasil berupa pemahaman yang lebih baik tentang aktivitas e-commerce, wawasan yang lebih luas terkait berbagai permasalahan dalam transaksi e-commerce, serta bertambahnya pengetahuan mitra tentang solusi atas berbagai permasalahan dalam transaksi e-commerce. Dengan edukasi yang telah diselenggarakan ini diharapkan mitra UMKM dapat lebih memanfaatkan e-commerce dan mendapatkan solusi atas segala permasalahan dalam e-commerce. Output lanjutan dari kegiatan ini adalah pendampingan bagi peserta untuk bergabung ke dalam marketplace demi meningkatkan pemasaran.UMKM in Kroyo Village produces souvenirs, bouquets, and various accessories. Sales transactions are carried out conventionally with physical stores or online marketing. Online marketing is only limited to uploading simple photos of products on personal WhatsApp and Instagram statuses. The problems faced by partners are the lack of understanding of e-commerce, lack of insight into various issues in e-commerce transactions, and lack of knowledge about solutions to varied problems in e-commerce transactions. This community service activity aims to implement one of the Tri Dharma of Higher Education, pay attention to partners, increase understanding of e-commerce to partners, increase partner insight about various problems in e-commerce transactions, and educate solutions to miscellaneous issues in e-commerce transactions. The education carries out on Thursday, June 16, 2022, in the STMIK AMIKOM Surakarta campus hall. The event was attended by 12 young entrepreneurs driving the Kroyo Village SMEs as partners. The education was successfully carried out as planned and received great enthusiasm from the participants. Education effects result in a better understanding of e-commerce activities, broader insights related to various problems in e-commerce transactions, and increased knowledge about solutions to diverse issues in e-commerce transactions. With this education, it is hoped that UMKM partners can take advantage of e-commerce and get solutions to all problems in e-commerce. The follow-up output of this activity is assistance for participants to join the marketplace to improve marketing.
This research was conducted to find out the impact of labor market consideration, financial rewards, family expectation, job intrinsic values, work environment, and work motivation towards the alumni career choice of STMIK AMIKOM Surakarta. The samples were alumni of STMIK AMIKOM Surakarta. The research data were primer, by distributing questionnaires. The validity and reliability test applied to the instrument were inferred valid and reliable. The Multiple Linear Regression Analysis done yielded that labor market consideration, family expectation, work environment and work motivation positively influenced the alumni career choice of STMIK AMIKOM Surakarta, otherwise financial rewards and job intrinsic values negatively influenced. F-test value showed that labor market consideration, financial rewards, family expectation, job intrinsic values, work environment, and work motivation simultaneously influenced the alumni career choice of STMIK AMIKOM Surakarta. T-test value showed that partially family expectation had the most significant influence towards alumni career choice of STMIK AMIKOM Surakarta. Keywords: Career; Financial; Family; Environment; Motivation
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.