Investigating the benefits of sustainable business models for our societies is an important and timely topic. This Special Volume contributes to current research by exploring a variety of sustainable models in use around the world. The accepted articles provide an overview of the various organizational forms, management mechanisms, sustainability solutions, challenges, theoretical lenses and empirical evidence, i.e. fundamental elements in the study of sustainable business models. In this introductory paper, the thirty-seven articles included in this Special Volume are presented, organized in four approaches to sustainable business models: 1/the generalist approach, 2/the technology-based approach, 3/the entrepreneurship and innovation approach and 4/the behavioral approach. In conclusion, avenues for future research are formulated, with a call for solid theory building, more sophisticated research methods, focus on the interplay of sustainable with existing conventional business models, and systemic consideration of the role of governments in advancing sustainable business models.

Having the ambition to contribute to the practical value of the theory on corporate social performance (CSP), this paper approaches the question whether CSP can contribute to the competitive advantage of firms. We adopted an explorative case-study methodology to explore the variety of positive and negative effects of CSP on the competitiveness of organizations. As this study aimed at identifying as great variety of these effects as possible, we selected a diversified group of respondents. Data was thus collected through embedded units of analysis in a petrochemical company, and triangulated with the opinions of experts on CSP. Overall, we found various positive and negative effects of CSP on the competitiveness of organizations. CSP is therefore not an innocent adventure for executives, but rather a strategy for achieving corporate objectives. If not carefully implemented, the CSP strategy may harm the competitive advantage of the firm, as our results have suggested.

Purpose Social entrepreneurs (SEs) often face various challenges whereby they rely on the support of others to realize their objectives. In this context, ecosystem thinking is very helpful to understand how various stakeholders can assist SEs. The purpose of this paper is to develop a classification of the different types of support that third parties can provide to SEs. Design/methodology/approach The authors have developed the arguments in this paper based on a literature review of 258 articles on ecosystem thinking and social entrepreneurship. Articles have been retrieved from the Web of Science database, using as search parameters on the one hand publications in top journals, and on the other articles with more than 60 citations. In addition, the authors have received recommendations for relevant good-quality articles following a snowball procedure. Findings This paper contributes by distinguishing three support categories for SEs – fuel, hardware and DNA – based on what we know from ecosystem thinking. This paper elaborates on the building blocks of each support category, points at the relevant actors and discusses the interrelatedness across support categories. Research limitations/implications The three support categories are developed by building on predominantly ecosystem literature. This study implies that the scalability of SEs’ social impact does not only depend on their strengths but also on how well they are supported. Practical implications The three support categories are complementary to the strengths of individual SEs. SEs can therefore start with what they have, and then gradually expand their support structure by surrounding themselves with stakeholders that can assist them with fuel, infrastructure and DNA. Originality/value Social enterprise theories have elaborated on the various challenges that SEs face. Lack of resources, lack of staff, lack of professional management, underdeveloped networks and mission drift are seen as the most pressing. Although the relevant literature does rightly point out the indispensable support of others, it does so without differentiating between the kinds of support that can help SEs increase their social impact. This paper offers to remedy this by creating three separate support categories: fuel, hardware and DNA.

The purpose of this article is to investigate to what extent is business and society literature idealistic as it advocates the adoption of high moral norms for business performance. The author discusses the central theses of mainstream themes in this literature—corporate social responsibility, corporate social responsiveness, social issues, corporate social performance, stakeholder management, corporate citizenship, business ethics, sustainable development, and corporate sustainability—and evaluates their descriptive accuracy, normative validity, and instrumental power. Poor description of reality, underdeveloped business logic, and questionable prescriptions are indicative of the idealism of these themes. This study reveals many realistic and achievable propositions, which dilute the concern that business and society literature is idealistic. However, three elements in the field—its (rhetorical) criticism of corporate conduct, the predominantly normative notions of its concepts, and its underdeveloped instrumental ideas—underline its idealistic orientation.