Part 4: Data Management and Information AdvertisingInternational audienceSearch Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online campaigns. This contribution aims at raising awareness for the threat of hacking incidents during online marketing campaigns, and provides suggestions as well as recommendations for damage prevention, damage detection and damage limitation
The full potential of Virtual Worlds is still far away from being reached. Whereas innovations are key factors for economic success, the increase of complexity in innovation processes, due to an internationalization of collaborations as well as to an increase in interaction between manufacturers and consumers, represents a major challenge for many companies. In this context Avatar-based Innovation Processes represent promising innovation drivers, as they provide a globally connected working environment for user-centred innovation processes. The use of Avatars and Virtual Worlds allows for an unprecedented form of web based collaboration during the entire innovation process. The paper provides an overview of recent developments in Virtual Worlds. Using three selected case studies, the paper analyses how companies may use virtual environments and Avatars during various steps of the innovation process.
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