No abstract

No abstract

Attention for the division of work between computers and humans is growing due to ever-increasing computer capabilities. Over the past decades, creativity support systems (CSSs) have gained ground as a means to enhance individual, group, and organizational creativity. Whereas prior research has focused primarily on the main effects of CSSs, we explore the interaction effects with the creative ability of the individual. In this paper, we investigate the use of the case-based reasoning (CBr) technology, which is based on the principle of analogical reasoning, to aid individuals in solving business problems creatively. the expectations as to why the CBr technology should enhance individual creativity, and under what conditions (i.e., the type and number of cases that are made available), are derived from creative cognition theory, and are tested empirically. In a series of studies, a CBr system loaded with a diverse set of cases was found to enhance the performance of individuals with lower creative ability, but it did not help the most creative individuals. Although the literature suggests that cases from remote problem domains should lead to more novel solutions, loading the CBr system only with cases closely related to the problem domain proved more effective than remote cases only. Finally, loading the CBr system with a larger set of diverse cases was found to positively influence the creativity of the solutions. these findings have the following implications for CSSs and creative cognition theory: (1) when considering the effectiveness of CSSs it is important to take into account the creative Downloaded by [Universite Laval] at 21:16

No abstract

A common assumption in the psychology of aesthetics is that there exists an inverted U‐shape relationship between complexity and liking due to two countervailing effects of increasing complexity, namely a negative effect of cognitive effort and a positive effect of arousal or interest. In the context of product design, several studies with over 1800 participants in total showed that aesthetic complexity does influence consumer appraisals, but there was scant evidence for an inverted U‐shape relationship. Regarding the underlying mechanisms, arousal or interest and perceived producer effort or skill were found to be more important mediators than cognitive effort. When accounting for the influence of mediators and covariates, aesthetic complexity appeared negatively related to product liking and positively related to perceived originality. Brand status was also found to moderate the relationship between complexity and liking. These findings call for further research and a more nuanced perspective on the role of complexity.