PurposeValue co-creation is a new initiative for enterprises to form a competitive advantage, and user engagement is the basis for achieving value co-creation; nevertheless, few studies have discussed the influence mechanisms of user engagement on value co-creation behavior. In this study, the authors aim to reveal the influence mechanisms of online fitness user engagement on value co-creation behavior by considering emotional resonance and immersive experience as mediating variables.Design/methodology/approachThe authors proposed and empirically tested a research model based on a survey involving 461 Chinese respondents through partial least squares structural equation modeling (PLS-SEM).FindingsThe results of this study confirm that consumer engagement, contributing engagement and social engagement are important drives of value co-creation behavior among online fitness users. Furthermore, emotional resonance and immersive experience have been revealed as important mediating mechanisms to explain why user engagement drives value co-creation behavior.Practical implicationsThe results of this study suggest that practitioners need to focus on the social engagement and consumer engagement of users in online fitness communities and to provide the appropriate environment and conditions for online fitness user to achieve mutual value co-creation.Originality/valueThis study makes two main contributions. It examines user engagement in an online fitness community context and helps to understand its applicability in other contexts. It explains the influence mechanisms of online fitness user engagement on value co-creation behavior and enriches the studies related to the drivers of value co-creation behavior.

In B2C sharing economy, businesses and individual customers temporally trade product-based services through sharing platform. Life cycle management provides a good insight to assess the environmental benefits in such sharing environment. This paper discusses how information is generated during consumption and how information sharing facilitates life cycle value co-creation to enrich environmental benefits eventually. An in-depth case study is conducted to examine Mobike’s practices as a bike sharing case in China. It is concluded that customers join with businesses in value co-creation for service sharing in B2C sharing economy. Through well-established platforms, various types of information are co-created during consumption can be shared and serve as valuable input for life cycle management to co-create more values. Ultimately, environmental benefits can be expanded and enriched.

Extended producer responsibility has become an important managerial system to dematerialize our economy. This paper aims to verify the five promotional factors of extended producer responsibility, and to investigate its applicability in the auto-manufacturing industry. A questionnaire survey has been conducted in the auto-maufacturing industry, followed by principle component analysis and description analysis of the data collected. As a result, five promotional factors have been verified and auto-manufacturing industry is proved a promising industry in terms of EPR implementation. Future strategies are put forward based on the promotional factors.