Analytics are now embedded in newsroom practice. In a form of participative gatekeeping, the ability to track how the audience absorbs information is shaping editorial content. Although there is much discussion that engagement metrics, like time spent, are more important than pageviews, many advertisers are still more interested in clicks than counting time, some newsrooms still have pageview targets, and the pageviews metric is often used as a simplistic measure of reach. As such, digital editors sit cemented to monitors, working to decipher what stories have or are gaining traction. Using this information, they choose placement of content, enhance stories, and share stories via social media to build traffic, then repeat this frenetic cycle in a seemingly endless loop. But at what cost? How does the focus on metrics affect best practice in the newsroom and, potentially, information sharing in the public sphere? This article examines the impact of audience data on practice at The Hamilton Spectator, a local newsroom in Canada, to explore whether traffic-based metrics and the use of analytics impede the ability to meet journalistic standards, and/or build bigger, more informed and engaged audiences.

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<p>Analytics are now embedded in newsroom practice. In a form of participative gatekeep-ing, the ability to track how the audience absorbs information is shaping editorial content.Although there is much discussion that engagement metrics, like time spent, are moreimportant than pageviews, many advertisers are still more interested in clicks than count-ing time, some newsrooms still have pageview targets, and the pageviews metric is oftenused as a simplistic measure of reach. As such, digital editors sit cemented to monitors,working to decipher what stories have or are gaining traction. Using this information,they choose placement of content, enhance stories, and share stories via social media tobuild traffic, then repeat this frenetic cycle in a seemingly endless loop. But at what cost?How does the focus on metrics affect best practice in the newsroom and, potentially,information sharing in the public sphere? This article examines the impact of audiencedata on practice atThe Hamilton Spectator, a local newsroom in Canada, to explorewhether traffic-based metrics and the use of analytics impede the ability to meet jour-nalistic standards, and/or build bigger, more informed and engaged audiences</p>

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<p>Studies suggest that, at the routine level, news beats function as unique “micro-cultures.” Exploring this “particularist” approach in news content, we compare how the interventionist, watchdog, loyal, service, infotainment, and civic roles materialize across 11 thematic news beats and analyze the moderating effect of platforms, ownership, and levels of political freedom on journalistic role performance in hard and soft news. Based on the second wave of the <em>Journalistic Role Performance</em> (JRP) project, this article reports the findings of a content analysis of 148,474 news items from 37 countries. Our results reveal the transversality of interventionism, the strong associations of some topics and roles, and the limited reach of news beat particularism in the face of moderating variables.</p>

<p>Studies suggest that, at the routine level, news beats function as unique “micro-cultures.” Exploring this “particularist” approach in news content, we compare how the interventionist, watchdog, loyal, service, infotainment, and civic roles materialize across 11 thematic news beats and analyze the moderating effect of platforms, ownership, and levels of political freedom on journalistic role performance in hard and soft news. Based on the second wave of the <em>Journalistic Role Performance</em> (JRP) project, this article reports the findings of a content analysis of 148,474 news items from 37 countries. Our results reveal the transversality of interventionism, the strong associations of some topics and roles, and the limited reach of news beat particularism in the face of moderating variables.</p>

Studies suggest that, at the routine level, news beats function as unique “micro-cultures.” Exploring this “particularist” approach in news content, we compare how the interventionist, watchdog, loyal, service, infotainment, and civic roles materialize across 11 thematic news beats and analyze the moderating effect of platforms, ownership, and levels of political freedom on journalistic role performance in hard and soft news. Based on the second wave of the Journalistic Role Performance (JRP) project, this article reports the findings of a content analysis of 148,474 news items from 37 countries. Our results reveal the transversality of interventionism, the strong associations of some topics and roles, and the limited reach of news beat particularism in the face of moderating variables.