The need to make the war effort successful encouraged the government to seek as many ways as possible to mobilise resources. The use of the skills of advertisers was recognised in political circles and during the period of Asquith's premiership Le Bas had a major influence. The greatest campaign was to recruit men for the army.
Film & Video Council (BUFVC), where he ran the British Universities Newsreel Project (BUNP). Luke McKernan is the current Head of Information at the BUFVC and is running the BUNP programme of newsreel documentation digitisation. The BUNP Database is located at www.bufvc.ac.uk/newsreels.
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