Introductionvon Willebrand factor (VWF) is a multimeric adhesive glycoprotein that plays several key roles in hemostasis. It mediates platelet adhesion and aggregation at the sites of vascular injury, and acts as a carrier for coagulation factor VIII to protect it from proteolytic degradation. 1,2 VWF plasma levels below 50% are found in the most common type of von Willebrand disease (VWD), type 1 VWD, which is characterized by a mild/moderate deficiency of functionally normal VWF. The understanding of the genetic basis and molecular pathophysiology of type 1 VWD has been a challenge, and a heterogeneous array of VWF gene mutations, located throughout the gene, have been documented in these patients. The details of these mutations are listed and updated on the ISTH VWF SSC Database (http://www.sheffield.ac.uk/ VWF/index.html).Three large population studies of type 1 VWD patients have detailed the spectrum of VWF gene mutations in several European Countries and in Canada. However, candidate pathogenic VWF mutations were not found in 27%, 3 in 36%, 4 and in 28% 5 of index cases diagnosed with type 1 VWD. In the Canadian study, 8 sequence variations within the 5Ј regulatory region of the VWF gene were found after sequencing DNA from 123 index cases with type 1 VWD. These 5Ј regulatory sequence changes represented 16% of the total candidate mutations found in this study. However, to date, there has been no functional evidence to support the pathogenic nature of any of these sequence variations.Earlier VWF promoter studies have indicated that, in vitro, the basal transcription of the human VWF gene is mediated through a region in the promoter located between base pairs Ϫ89 and ϩ19 (relative to transcription start site, TSS ϩ1). This region was functional in both endothelial and nonendothelial cell types. 6 In vivo studies demonstrated that VWF sequences between Ϫ487 to ϩ247 are responsible for promoter activation in brain vascular endothelial cells. 7 The Ϫ60/ϩ19 region has been shown to be a critical area within the VWF gene promoter, possessing 2 Ets-binding motifs, with the 5Ј-most motif being more critical to transcriptional activation. 6 In transgenic mice, a larger VWF fragment (2182 bp) containing the 5Ј-flanking sequences and including exon 1 and intron 1 of the gene has been shown to activate transgene expression in endothelial cells of the heart, skeletal muscles, and brain, 8 suggesting that additional distant VWF gene sequences are required for expression in other vascular endothelial cells in vivo. Specific interaction between positive and negative regulatory sequences together with their transcription factors have been identified within this region and have contributed to the endothelial-specific VWF mRNA expression levels. 6,9,[10][11] The local vascular microenvironment also appears to contribute to the regulation of endothelial VWF expression, 8 and it is well recognized that there is considerable heterogeneity in the distribution and nature of endothelial VWF expression throughout the vasculature. 1...