Breast cancer is leading cause of death worldwide including India. Low awareness is one factor causing late diagnosis and eventually death in developing countries like India. Social media is being used for breast cancer awareness. This study aimed to investigate relationship between social media engagement and breast cancer knowledge and to examine gender differences. Cross sectional study was conducted in Delhi-National Capital Region (NCR). Pearson’s coefficient correlation test was conducted to examine social media engagement and breast cancer knowledge relationship. Independent t test was applied to find gender differences for social media engagement and breast cancer knowledge. Significant moderate correlation was found between social media engagement and breast cancer knowledge (p<.01). A gender difference was found for social media engagement and breast cancer knowledge (p<.05). Result justified that social media engagement is resulting in breast cancer awareness. Results also confirmed difference between male and female regarding social media engagement and breast cancer knowledge.
Background: Breast cancer is the most common cancer diagnosed in women worldwide. Social media channels are a significant source of health information including breast cancer. YouTube has a broad range of educational materials on various health issues in many languages. However, the accuracy of these videos is contentious. This study aimed to examine the accuracy of the most viewed Hindi videos on YouTube related to breast cancer. Methods: On YouTube, the “Breast Cancer-Hindi” term was searched for the 50 most viewed Hindi videos. To evaluate the videos’ quality and reliability, global quality scores (GQS) and DISCERN (quality criteria for the assessment of written health information), and for credibility and usefulness Journal of the American Medical Association (JAMA) tool were used. Popularity was measured using a video power index (VPI). Comparisons of scores were made between professionals’ and consumers’ videos. Two health researchers independently rated the videos and their correlation was calculated for agreement. Results: Of all the 50 videos viewed, 23 (46%) each were uploaded by consumers and professionals. GQS median 3 (1–5), DISCERN median 13 (5–23), JAMA median 2 (0.50–4), and VPI median 90.7 (50–96.93) were reported. All scores of professionals were higher than consumers at a significant level (P < 0.05). A significant correlation was found between both observers (P < 0.01). Conclusion: YouTube has some good quality and reliable videos on breast cancer in the Hindi language. These videos are mostly of professionals in comparison with consumers with wide viewership. However, they are limited in numbers; therefore, health professionals should upload more videos with accurate information to spread awareness about breast cancer.
Background: In recent times, social media has been playing an important role in spreading health awareness including breast cancer awareness. Breast cancer is the most common form of cancer among Indian women. Awareness of its risk factors, symptoms, screening methods and positive attitude towards screening and practices are essential to reduce the advanced stage diagnosis and further its mortality rate. This study aims to evaluate knowledge, attitude, and practice about breast cancer in social media users’ in women in the metro city Delhi of India. Methods: We conducted a cross-sectional study from June to December 2019, obtaining data from 397 women using a structured questionnaire. It had four sections that included the socio-demographic profile, knowledge of the risk factors of breast cancer, symptoms and screening, attitude towards screening methods, and its practice to prevent the disease. Results: The mean age of the respondents was 39.34 (±10.22) years. Interestingly, while 92.4% (367/397) knew about the dreaded disease, only 74% knew about its risk factors. The participants who were married, educated and working had reported significantly higher knowledge scores (p ≤ 0.001) Almost three fourth of these women did have a positive attitude towards breast self-examination and clinical examination, and 58% of them were practicing breast self-examination, on monthly basis. Conclusion: Our study findings revealed that women using social media were having a good awareness of risk factors, symptoms, and screening methods. They also have a positive attitude toward screening methods for breast cancer. It highlights the need for awareness generation for practicing early screening behavior.
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