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Small and Medium Enterprises (SMEs) play a major contribution to the Indonesian economy. Along with the development of a centralized economic direction on consumers, the use of technology in all fields, and information transparency, SMEs must also be able to adapt in the era of the industrial revolution 4.0. This research aims to develop strategies for strengthening and developing SMEs and mapping the hierarchy policy of developing a creative economy-based SME business model in the era of the industrial revolution 4.0 in the Province of Bali. The data in this study were collected through documentation, FGD, and interview techniques, then analyzed using SWOT and MULTIPOL analysis techniques. The ability of creative economy-based SMEs to compete in the global era depends on internal and external factors. The analysis shows that SMEs in the Province of Bali are in a position of growth and built, so the strategies adopted are intensive strategies or integration. Development policies for SMEs, especially in the era of the industrial revolution 4.0, need to be directed so that the guided SMEs become independent SMEs. The policy package for the development of target SMEs includes technology, capital, marketing and infrastructure policies.

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Bali is a popular tourist destination that still maintain its typical culture in many areas of life, including in agriculture. Basic implementation of the primary sector in this island is based on the local wisdom called Tri Hita Karana or three causes of happiness. Tri Hita Karana consists of Parahyangan, Pawongan, and Palemahan, the harmonious relationship between human and God, fellow human beings, and the environment. Decision-making of farmers to do adoption of innovations always considering compliance with the local wisdom. Agricultural innovation has been developed from the results of research and development by the government. The government has several functions in the agriculture sector, such as: regulation functions, education functions, control functions, supervise functions, and stabilization functions. This study aimed to analyze the effect of the implementation of local knowledge and the role of the government towards the adoption of innovation, and to determine the factors which have a dominant effect on the adoption of modernization. The results showed that both the implementation of local wisdom and government role have positive and significant effect on innovation adoption by Balinese farmers. In fact, the implementation of local wisdom is stronger to affect innovation adoption than government role. Therefore, it is suggested that in the research and development innovation for agriculture, the government and researcher always consider the suitability with local wisdom, so that innovations can be adopted by farmers optimally.

The pandemic of COVID-19 takes the community to do physical distance and do more activities at home (stay home). More is expelled from work, more than people working in the tourism sector, such as in Bali. Many are turning from jobs to culinary traders because they think the sector is still waiting for a pandemic, and they are using online marketing techniques through local celebrity support services. The purpose of this study was to analyze the influence of local celebrity endorsement through social media on buying interest, impulsive buying, and consumer loyalty of culinary products during their stay at home during the COVID-19 pandemic. This study was conducted on consumers of culinary products in Bali. Data were collected using an online questionnaire instrument for 174 respondents. The analysis technique uses SEM-PLS. The analysis shows that local celebrity support directly influences significantly on buying interest, and indirectly influences significance on impulsive buying and consumer loyalty of culinary products.