The purpose of this study is to find out the effect of empowerment, motivation and work environment on employee work productivity. This research was conducted at Legong Keraton Beach Hotel. The number of respondents studied was 41 employees, using saturated samples. Data collection is done through interviews and questionnaires. The analysis technique used is multiple linear regression. The findings in this study were that empowerment, motivation and work environment had a positive and significant effect on employee work productivity. Legong Keraton Beach Hotel is expected to pay more attention to employees, provide opportunities for employees to make decisions, provide support and motivation, provide salaries according to the workload of employees, maintain cleanliness of the environment and maintain good relationships within the company so that it will affect work productivity to achieve goals effectively and efficient. Keywords: empowerment, motivation, work environment, work productivity of employees
This study aims to determine the effect of product quality on word of mouth and buying decisions, the effect of word of mouth on buying decisions and the role of word of mouth mediating the effect of product quality on Georgioswomen's product buying decisions in Denpasar. The study was conducted on 100 female in Denpasar who had made purchases on Georgioswomen. The number of respondents was determined using a purposive sampling method, namely the technique of determining samples with certain considerations. Data obtained by distributing questionnaires were analyzed using path analysis techniques (path analysis) and Sobel test. The test results state that product quality variables have a positive and significant effect on word of mouth, product quality variables have a positive and significant effect on buying decisions, word of mouth variables have a positive and significant effect on buying decisions, and word of mouth variables significantly mediate the effect of product quality against buying decisions. Keywords: product quality, word of mouth, buying decisions, online shop
Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penelitian ini diharapkan dapat memberikan kontribusi empiris tentang pengaruh antara variable kredibilitas celebrity endorser, brand image dan brand loyalty bagi perkembangan ilmu pengetahuan dan menjadi bahan pertimbangan bagi manajemen perusahaan. Penelitian ini dilakukan di Kota Denpasar dengan melibatkan 100 responden yang menggunakan smartphone merek OPPO melalui metode purposive sampling. Pengumpulan data menggunakan penyebaran kuesioner. Teknik analisis data yang digunakan ialah analisis jalur dan uji sobel dimana sebelumnya telah di uji dahulu menggunakan uji asumsi klasik. Hasil penelitian menemukan bahwa kredibilitas celebrity endorser berpengaruh positif dan signifikan terhadap brand image dan brand loyalty. Brand image berpengaruh positif dan signifikan terhadap brand loyalty dan mampu memediasi secara signifikan pengaruh kredibilitas celebrity endorser terhadap brand loyalty. Penggunaan seorang celebrity endorser yang memilki kredibilitas baik akan meningkatkan brand image sehingga dapat menjaga brand loyalty. Kata kunci: kredibilitas celebrity endorser, brand image, brand loyalty
Penerapan pemasaran hijau suatu perusahaan berkaitan dengan tanggung jawab perusahaan mengenai kelestarian lingkungan. Penelitian ini bertujuan untuk mengetahui peran pemasaran hijau dalam memediasi pengaruh persepsi nilai terhadap repurchase intension. Penelitian ini dilakukan di Garden Villa Seminyak Bali dengan jumlah responden 140 orang. Responden penelitian adalah konsumen yang sudah pernah menginap di lebih dari satu malam di Garden Villa Seminyak Bali. Penelitian ini menggunakan teknik analisis jalur. Hasil penelitian menunjukkan bahwa 1) Persepsi nilai memiliki pengaruh positif dan signifikan terhadap pemasaran hijau; 2) Persepsi nilai memiliki pengaruh positif dan signifikan terhadap repurchase intension; 3) Pemasaran hijau memiliki pengaruh positif dan signifikan terhadap niat beli kembali; 4) Pemasaran hijau memediasi pengaruh persepsi nilai terhadap repurchase intension pada Garden Villa Seminyak Bali. Keywords: pemasaran hijau, persepsi nilai, repurchase intension
The green marketing mix approach is believed to be able to increase the integration of environmental issues in all aspects of company activities. This study aims to determine the effect of green marketing mix variables (green product, green price, green place and green promotion) on purchasing decisions for Big Tree Frams products. The research sample was determined by a purposive sampling method of 125 consumers. Data collection was carried out by distributing questionnaires to consumers of Big Tree Farms products at Lotus Food Services Jimbaran, Badung. The data analysis technique in this study used multiple linear regression analysis. The conclusions from the results of the study are, Green marketing mix (green product, green price, green place and green promotion) has a positive and partially significant effect on the purchasing decisions of Big Tree Frams products at Lotus Food Services Jimbaran, Badung. Keyword : Green Marketing Mix,Buying Decision
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.