Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is not as simple as postulated in the theory of planned behaviour (TPB); yet, there are other factors moderating the conversion. Therefore, this study aims to develop a model analysing the moderating role of perceived transaction security and convenience in the relationship between online purchase intention and actual purchase. Model development was also motivated by critics regarding TPB’s robustness in explaining consumer purchase behaviour; therefore, this model is expected to enrich TPB by providing a more comprehensive picture in online purchase behaviour. The sample consisted of consumers who had shopped for retail products online. The proposed relationship was tested with partial least square method. Results showed that perceived transaction convenience has a positive and significant moderating effect, whereas perceived transaction security showed an insignificant moderating impact. This finding is noteworthy amid risky online purchase environment. Respondents’ characteristics and alternative payment methods might explain the insignificant moderation. As a practical implication, it is recommended that online retailers improve online transaction convenience to increase the conversion rate.

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Online shopping activity is currently very popular in the societyas online shops offer attractive products and provide convenience when shopping. Zalora is a highly preferred online shop, as it achieved the highest top brand index for several. This study aimed to analyze factors that influence consumer intentionto shop at Zalora. This research was conducted in Denpasar. The population in this study are consumers in Denpasar who have shopped at Zalora in the past 1 year. Samples were 112 respondents. Data collection used survey method with questionnaire as instrument. Data was analyzed using multiple linear regression analysis. The results showed that brand image and information quality has a positive and significant impact on online purchase intention. To improve Brand Image, Zalora needs to provide frequent discounts, display detailed product information including high-resolution photos and ensure that it provides benefit and value to consumers. To improve the information quality, Zalora needs to ensure that product information is presented accurately and completely, present product information in an easily understood format, and send timely notifications about the order status.

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Despite rapid growth in Indonesian e-commerce transactions, the profile is far below its actual potential compared to other Asian countries. It implies a low intention of Indonesians to conduct an online purchase. Therefore, a study that examines key factors that influence online purchase intention becomes necessary. This research aimed to analyse the influence of perceived benefit and perceived risk toward online purchase intention and actual purchase. A survey was conducted to collect data. Respondents were consumers who have bought retail products online. This study received 450 valid samples. Data was analysed using Partial Least Square. The result showed online purchase intention positively and significantly influence actual purchase. Perceived benefit has a positive and significant influence on online purchase intention and actual purchase. Remarkably, perceived risk does not exert a significant influence on online purchase intention and actual purchase. These insignificant relationships are allegedly due to online practices implemented in the marketplace as well as the respondents' characteristics. As managerial implications, it is recommended that online retailers emphasize the benefits of online shopping in their communication material and provide enhanced benefits to online consumers to increase online sales.

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh Kualitas Jasa Servis (X1) dan Kepuasan Konsumen (X2) terhadap Loyalitas Konsumen (Y) pada toko Asus Global Store di Denpasar. Metode analisis yang digunakan pada penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif dengan metode analisis regresi, adapun tahap-tahap pengujiannya adalah validitas, reliabilitas, asumsi klasik, analisis regresi linier berganda, koefisien determinasi dan pengujian hipotesis. Hasil pengujian hipotesis secara simultan menunjukkan pengaruh kedua variabel independen yang diteliti terbukti secara signifikan mempengaruhi variabel dependen Loyalitas konsumen. Hasil ini mengindikasikan bahwa naik turunnya loyalitas konsumen pada Asus Global Store di Denpasar tergantung oleh naik turunnya tingkat kualitas jasa servis dan kepuasan konsumen yang diberikan oleh usaha tersebut. Angka Adjusted R Square sebesar 0,277 menunjukan bahwa 28% variasi Loyalitas Pelanggan dapat dijelaskan oleh kedua variabel independen dalam persamaan regresi. Sedangkan sisanya sebesar 72% dijelaskan oleh variabel lain diluar kedua variabel yang digunakan dalam penelitian ini.

Sebagian besar masyarakat Desa Kesiman Kertalangu secara sosial ekonomi bertumpu pada sektor pariwisata dan jasa perdagangan penunjang pariwisata. Terdampaknya sektor pariwisata Bali oleh pandemi Covid-19 berimbas pada penurunan pendapatan masyarakat. Kondisi ini mendorong masyarakat mencari peluang lain dan merintis usaha kecil. Permasalahan ini menjadi salah satu sasaran program pengabdian masyarakat. Solusi yang ditawarkan untuk membantu UMKM adalah dengan melaksanakan pelatihan pemasaran digital. Permasalahan lain adalah pengelolaan sampah residu akibat kurangnya pemahaman masyarakat. Solusi yang ditawarkan yaitu mengintensifkan program edukasi masyarakat tentang zero waste dan 3R. Permasalahan ketiga adalah obyek wisata Subak TeBA Majalangu yang belum dikenal khalayak akibat belum intensifnya promosi dan fasilitas belum lengkap. Solusi yang ditawarkan yaitu mengintensifkan promosi di media dan memberikan bantuan dalam melengkapi fasilitas obyek wisata. Metode pelaksanaan kegiatan ini: 1) pelatihan dilaksanakan dengan metode ceramah dan praktik, 2) Edukasi pengelolaan sampah dilakukan menggunakan media poster yang diedarkan ke setiap banjar di lingkungan desa, 3) Promosi obyek wisata TeBA Majalangu melalui media baliho, brosur, dan video Tiktok; sedangkan kegiatan revitalisasi dilaksanakan dengan melengkapi fasilitas antara lain spot foto, map navigasi di lokasi obyek wisata, papan informasi, dan patok penunjuk arah. Keberhasilan kegiatan diukur menggunakan indikator: tercapainya tujuan kegiatan, tercapainya target yang direncanakan, dan keberlanjutan program. Tingkat ketercapaian ketiga indikator ini menunjukkan nilai di atas 75% sehingga kegiatan pengabdian ini telah berjalan baik. Program tersebut perlu dijaga keberlanjutannya dengan menjaga konsistensi aktivitas pemasaran digital UMKM, menjaga kontinuitas promosi Subak TeBA, dan meningkatkan peran masyarakat dalam pengelolaan sampah residu demi mewujudkan Desa Kesiman sebagai zero waste city.

Abstract: In the last 10 years, Indonesia's beauty and personal care industry grew around 12%, with a market value of 33 trillion Rupiah in 2016. The business in Indonesia is predicted to experience the largest growth compared to other countries in Southeast Asia. This raises interest in analyzing the factors influencing consumer purchase intention in body care products. The purpose of this study was to analyze the influence of social media communication, product quality, and promotion on purchase intention. The data collection method is a survey method with questionnaires. The sample size was 105 respondents. Multiple linear regression analysis techniques were used to test the influence of the independent variable on the dependent variable. The study's results found that social media communication, product quality, and promotion positively and significantly influence purchase intention. The brand needs to build good relationships with consumers through social media to encourage purchase intention. In terms of quality, the brand should be able to create a unique and distinctive quality that consumers can accept. In the promotion aspect, the brand should show a responsible attitude when complaints occur, such as providing a money-back guarantee.