This research examines the underlying reasons and advantages of volunteerism among Malaysian university students aged between 18 to 25. The study utilized a quantitative approach and administered a questionnaire to 113 participants who had previously engaged in volunteer work. The research employed the self-determination theory to comprehend the students' motives for participating in volunteerism, including fulfilling personal needs and contributing to society. The study focused on the participants' motivations for volunteering and revealed that they gained skills, personal growth, and enjoyed the social aspect of volunteering. The research identified that the primary skills obtained through volunteering were communication and teamwork, leading to significant changes in the volunteers' lives, such as improved interpersonal relationships and a new worldview. The study's findings were examined using one-way ANOVA, which tested four hypotheses. The study confirmed the first hypothesis that volunteering can reduce loneliness and enhance self-appreciation among university students (F=9.682, Sig=.000). However, the second hypothesis that university students volunteer to promote societal development was not supported (F=3.341, Sig=.070). The third hypothesis that university students volunteer to acquire skills was supported (F=5.153, Sig=.001). Finally, the fourth hypothesis that volunteering offers a new perspective was supported (F=5.650, Sig=.000). In conclusion, this study provides concrete evidence that volunteering offers numerous benefits for university students, including personal growth, skill acquisition, and a fresh perspective on the world.
This study aims to investigate the effects of short videos on consumers' purchase intention using the Stimulus-Organism-Response (SOR) model. Specifically, the study examined the impact of three stimulus variables - price level, quality, and commodity practicability - on consumers' sense of trust, pleasure, and virtual touch, which in turn influence their purchase intention. Quantitative survey questionnaires via online platforms to reach a total of 103 Tik Tok users. One-Way Analysis of Variance (ANOVA) was used to test the significance of the hypotheses. The study's findings revealed that consumers are more likely to trust and be satisfied with short videos that have high picture quality (p-value = 0.001). However, the lower price level of the product did not necessarily lead to greater trust and satisfaction (p-value = 0.635). The usefulness of the product did not significantly influence consumers' sense of pleasure (p-value = 0.052). These findings have important practical implications for marketers seeking to use short videos to promote their products. The study's results suggest that high-quality videos can help build trust and increase consumer satisfaction, but lowering prices may not necessarily have the same effect. Therefore, marketers should be cautious when using price discounts to increase consumers' trust and satisfaction.
Gender discrimination persists globally and is a fundamental obstacle to achieving peace, prosperity, and sustainable development . In Malaysia, workplace sexism affects both men and women, and this study aims to identify its main causes and examine its prevalence and severity. The study collected data from 211 workers using questionnaires and found that gender stereotypes are the primary cause of workplace sexism in Malaysia. Women experience higher levels of gender discrimination than men, and family education and culture influence an individual's attitude in the workplace. The study suggests that fostering a culture of inclusivity and equality can create a more positive and productive work environment as in line with (Singh and Bhakar, 2020). Addressing workplace sexism is crucial for achieving gender equality and promoting social justice, and the study's findings offer important implications for policymakers, employers, and researchers to develop effective strategies for preventing and addressing workplace gender discrimination (Lai, 2021). Research findings can significantly contribute to workplace profitability, employee retention, job satisfaction, loyalty, and talent recruitment, as noted by (Picincu, 2020;Bank, 2020). This research has shown that gender equality can create a more positive work environment and drive enterprise development as Crawford (2022) points out that promoting gender equality can also reduce inequality within and between countries, promoting sustainable development worldwide.
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