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During the last five decades, the entire Christian religious landscape of the Sea of Galilee has undergone a gradual and steady reshaping, with devotional centers renovated, rebuilt, and even re-invented. Together they frame the area around the Sea of Galilee as A Holy Land in itself, an enclave not only with unique characteristics distinguishing it from The Holy Land as a whole, but also in competition with it. Among the many establishments, one site does this explicitly in both word and image: the Duc in Altum center of worship built on the presumed location of the ancient city of Magdala. In this article, we explore the visual strategies and mechanisms that enable the site to assert its alleged authenticity and legitimacy; lay the foundations for a theoretical framework for understanding the ideological processes of the current Christian art around the Sea of Galilee; and suggest that these strategies are paradigmatic to the redefining of the religious and political identity of the entire region of the Sea of Galilee in order to establish it as A Holy Land of its own.

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