Abstract. High technologies development has strategic importance to improving regional EU and national economies effectiveness and assuring a country's competitiveness. This is especially a key priority for small countries that do not have many natural and material resources, as well as labour force. Therefore, in the article the specifi cs of high technologies development that derives from exceptional high technologies features is analysed. These specifi c features of high technologies infl uence the rise of specifi c characteristics of high technologies market. Thus, the article aims to set leading priorities for a successful development of high technologies business in Lithuania.Development of the high technologies business depends fi rst of all on development of the high technologies market. The success of developing high technologies depends on implementation of the 'triple helix' model covering integration of the public and private sector as well as science. The most successful 'triple helix' model for high technologies development is the one where the highest degree of cooperation between authorities, industry and academic public is indicated. Therefore the article establishes the implementation of the 'triple helix' as a leading priority for high technologies development in Lithuania.
The article emphasizes the importance of high technologies sector development and complexity level it takes to reach it. Based on scientific literature analysis, including high technologies services features that involve short life cycle, inseparability from science and technologies, as well as existing infrastructure, to solve high technologies development issues, marketing and management methods should be applied. The specific features of the product of high technologies is the reason for high technologies services management and marketing problems that include high risk of business, exceptionally heavy investment and complicated launch of the product. Therefore, there is a need for other solutions, such as the ways to stimulate high technologies development and high technologies products intake and application that should be generated using management and marketing methods.
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