This study examines the connection between social media marketing and small scale businesses' performance in Buea, Cameroon, by assessing the use of social media for brand and product awareness, sales as well as relationship building. 15 small scale business owners were interviewed through semi structured interview. The results identify a common increase in customers due to social media marketing. They equally reveal that, social media marketing has served as a tool in building brand awareness, customer relationships and reinforcing sales. Findings further indicate that for Small and Medium-sized Enterprise (SME) operators who engage in social media marketing, the benefits far outweigh the cost as they have incorporated promotional strategies and even taken supplies to customers' door steps. In order to facilitate delivery to customers' door steps, this study recommends that government should facilitate the creation of a house numbering system to ease door to door supplies of goods purchased online. This study provides some indications for using social media platforms as an ideal method of marketing.
Mobile Money is an innovation that has transformed e-business in the Cameroonian context. This study examines the factors that enhance the adoption and use of mobile money in Buea, capital of the South West Region of Cameroon. The theoretical framework used is the diffusion of innovation. The qualitative approach is adopted, with 10 mobile money operators and 10 mobile money users interviewed using a structured interview protocol. Results show that participants prefer adopting and using mobile services because they are easy to use, convenient, readily accessible, and have less charges compared to the traditional banking system. Telecommunications companies should therefore, continue to consider less charges and bonuses as a strategy to increase penetration and adoption of mobile money services. Likewise, the instructions and language essential to effect Mobile Money operations like internet and airtime purchase should remain simple.
Communication has been identified as a serious problem to the advancement of the image of public schools in Cameroon. The development of education rests essentially on the improvement of its supply, demand and, notably, good management [1] Owing to the fact that information is either absent or insufficient since the information system is not organised, public finance archives are not stored and there is no existing regulation obliging the different interveners to vehicle information [2] public secondary schools in Cameroon suffer tremendously in terms of school management which infringes on the activities and projects carried out in the school, with due consequence on their image. The organisational chart of public secondary schools in Cameroon explains the gap in communication between the schools' stakeholders and the school which has an adverse effect on its image. The communications or public relations office is absent in the organisational chart of public secondary schools, which underrates communication as a major element in binding the three major systems of a school; namely, the community system, the management system and the technical system. According to [3], this kind of bureaucratic organisational approach leaves little room for staff participation in policy decisions and does not encourage free flow of communication. He adds that it places excessive emphasis on the chain of command which increases the social distance between superiors and subordinates [3, 4] and the internal and external stakeholders of the school. At the core of bureaucracy is the institutionalisation of power [4]. It takes away power from foremen and vests it in government policy and rules. It is no longer your immediate supervisor telling you what to do and why; it is the government [3, 4]. The immediate supervisor is merely enforcing the rules, not making them up. Bureaucratic control systematically rewards certain behaviours that support the control system itself. That is, it seeks to mould the behaviour of the worker. [5] asserts that the deeper concern with the totalitarian characteristics of bureaucratic control was, and is, the seemingly growing dissatisfaction of workers losing their autonomy as rules came to govern
This article seeks to understand the trend of press freedom in Cameroon base on African Media Barometer from
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