This study was conducted in Meket district of Amhara National Regional State in northern Ethiopia. Crosssectional data was used for the study, which was collected from 214 randomly selected agricultural households using a structured interview protocol. With the help of the double hurdle model, factors were identified that influence the probability of adoption and the intensity of use of improved bread wheat varieties and associated technologies in the study area. The first hurdle of the model suggests that the number of oxen in the household, cell phone ownership, the level of education of the head of the household, and access to extension services significantly influenced the likelihood of improved adoption of bread wheat varieties. The first hurdle of the model suggests that the number of oxen in the household, cell phone ownership, that the number of oxen in the household, cell of the household, that the number of oxen in the household, cell services significantly that the number of oxen in the household, cell bread wheat varieties. The intensity of the improved adoption of bread wheat varieties was significantly linked to ownership of the main plots, participation in farm demonstrations, awareness of the shattering problems of local bread wheat varieties, and the annual income of the household. The results of this study highlight the importance of economic (such as the number of oxen) and institutional (such as access to advice) factors in relation to agricultural advice and communication, participation of farmers in farm demonstrations, wealth creation and the recognition of the farmers' perception of improved attributes of bread wheat varieties. Development interventions should aim to target such economic, institutional and psychological factors in order to promote wider adoption of improved bread wheat technologies.

No abstract

This study was conducted in Meket District, Amhara National Regional State, in northern Ethiopia. Cross-sectional data collected from 214 randomly selected farm households via a structured interview protocol was used for the study. Double-hurdle model was to identify factors affecting the probability of adoption and intensity of use of improved bread wheat varieties and associated technologies in the study area. The first hurdle of the model suggests number of oxen owned by household, mobile phone ownership, education level of the household head and access to extension services significantly affected the probability of any improved bread wheat variety adoption. The intensity of improved bread wheat variety adoption was significantly associated with ownership of main plots, participation in on-farm demonstrations, perception towards shattering problems of local bread wheat varieties, and annual income of household. The findings of this study highlight the importance of economic(such as number of oxen) and institutional(such as access to extension) factors related to agricultural extension and communication, the participation of farmers in on-farm demonstrations, wealth creation and acknowledging farmers’ perception regarding improved bread wheat variety attributes. Development interventions should strive to target such economic, institutional, and psychological factors to promote wider adoption of improved bread wheat technologies.