Background: Around 2000 plant species occur naturally in Lorestan Province of which 250 species are medicinal and myrtle is one of them. Myrtle is a shrub whose leaves and fruits have medicinal value and thus, if managed and harvested properly, could produce sustained economic benefits. In recent years, however, over half of the myrtle site areas was destroyed, due to inappropriate management and excessive harvesting practices. Thus, coming up with a practical harvesting approach along with identifying those factors damaging the sites, seems to be very crucial. Methods: In our investigation, we calculated the conservation value per hectare of myrtle in the Dooreh forest area in Lorestan Province. Using the Contingent Valuation (CV) and Double Bounded Dichotomous Choice (DBDC) methods, we determined the willingness to pay (WTP) for myrtle conservation. The WTP was estimated with a logit model for which indices were obtained based on a maximum precision criterion.

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The true economic value of ecosystem services may not be reflected in market transactions, because there is no real transaction for ecosystem services in the market. Therefore, it is important to evaluate the cost of time and travel to define the value people place on something in the absence of a market price. This study estimates the recreational value of Ghaleh Rudkhan forest park in the north of Iran using the individual travel cost method. This method is considered to be a substitute approach for the market. The data required were collected using questionnaires. Therefore, 271 questionnaires were randomly distributed between the visitors of the recreational site in 2016. In this study, a linear function is used to estimate the effects of explanatory variables including economic and social variables on the number of visits to estimate the recreational value of the forest park. Results showed that a consumer surplus of each person for their visit was 21500 Rials and the annual recreational value of the park was 78390595 Rials per ha. Furthermore, the variables such as travel expenses, income, distance, family size and visitor’s age are effective factors in the recreational use of the park. The results of this study can improve the quality of environmental services of the Ghaleh Rudkhan forest park and could expand the variety of services that they could supply based on the demand of the people.