The aim of this study was to determine the relationship between the attitudes and behaviors of the administrative staff of four Baku universities toward the consumption of environmentally friendly products. The study used 536 consumer questionnaires belonging to different socio-economic and demographic consumer groups. The survey evaluated the factors that affected purchasing decisions, purchase intentions, awareness, attitudes and behaviors toward green products of respondents living in an urban area. The results from the survey were analyzed using one-way MANOVA analysis. According to the results of the study, the green consumer behaviors of the survey participants differed according to age, the number of household members, marital status, education level and income. At the same time, the main indicators that consumers paid attention to were price, brand, appearance, advertising, expert opinion and label information. The level of importance of these indicators varied according to the education, income and number of household members of the participants. The results showed that the participants of the survey were partially sensitive to the environment.
Azerbaijan is currently experiencing improvements in its economic development model. Today, the vast majority of economic reforms have been completed in our country. The article considers investigated adequate mechanisms and identified directions of the use of human resources in the country in socio-economic challenges of the modern era.
There were analyzed organizational and economic mechanisms of the search process of the reforms in education, raising the level of education, implementation of measures to form a modern vocational education system, the increasing investment which focuses on human development, adequate mechanisms of human capital development at the level of modern requirements.
As one of the most noticeable areas of the modern era, it is the qualitative improvement the use of human resources in working places and working conditions. The article also includes the assessment of such factors.
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