The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.

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Until recently, the Croatian public has been relatively indifferent and unaware of issues related to genetically modified (GM) food products. However, the situation has changed and the Croatian public is becoming deeply sceptical about the benefits of GM food, and also generally about the food they eat. This paper examines some of the dimensions of the attitudes of the Croatian population toward GM food, and points out the high level of knowledge about biotechnology, and also the high level of non‐acceptance in this regard. These findings are significant for Croatian trade (especially importing and exporting), since knowledge about population preferences may influence the status of the Croatian food industry, as well as foreign food producers.

Most of transitional (former socialist) countries still suffer from underdeveloped market mechanisms. In order to provide support for development of modern market mechanisms for the market of agricultural products, government experts within the Ministry of Agriculture and Forestry designed institutional information support – Market Information System in Agriculture of the Republic of Croatia – TISUP. This system is organised in order to prevent one of the most important market failures – insufficient and delayed dissemination of information that is crucial for the normal functioning of the market. The paper explores the functioning of the whole system and provides a general conceptional framework for understanding both market information systems and markets of agricultural products in Croatia and some other relevant countries/regions.

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This paper considers the structure and performances of the Croatian beer market, as well as consumers’ attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands’ influence, are the dominant brands on the Croatian beer market.

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