Digital transformation brings about fundamental transformations in relationships with partners, customers, and competitors. It is proved that digital transformation is to be studied thoroughly as a phenomenon that profoundly affects almost all the factors of the external and internal environment of the company. The article analyzes the key areas of the strategy development at the present stage of economy. The key trends of digital transformation in the activity of trade enterprises are taken into account. The article shows that such lines of innovative development as the improvement of digital methods of collecting, processing, and analyzing information; expansion of interaction with consumers in the digital environment; timely detection of changes in the competitive environment, a response to emerging threats by using technologies of Web Analytics, Video Analytics, Wi-Fi Analytics, data management platforms, Advanced Analytics, virtual and augmented reality technology, the Internet of Things, and many others can be regarded as the most important ones. The need for further improvement of digital technologies is recognized as a new company value for trade enterprises. Algorithms of forming digital transformation strategy components which contribute to the quick reaction to changes in the business environment of the company are proposed.
In today's highly competitive business environment, improving the efficiency of enterprise activities is a crucial task for successful functioning and development. To achieve efficiency, it is necessary not only to analyze the current situation but also to plan, make decisions, and control the implementation of the strategy. This article focuses on the methods of improving the efficiency of enterprise activities in a rapidly changing economic situation. The authors present the concept and mathematical model of effective enterprise development, describing the key parameters and principles. The study explores the main methods of business optimization and management tools that can help enterprises become more competitive and successful in the market. In addition, the article discusses the importance of investing in innovation and balancing financial capabilities with development prospects to increase the efficiency of enterprise activities. The limitations of the presented mathematical model and possible directions for further research are also considered, along with other factors that may be incorporated into the model but were not discussed in the article. The findings of this study could be of great value to managers, decision-makers, and researchers working in the field of business management and optimization.
In the article the problem of energy-efficient construction in Russia is considered. The energy-saving technologies and renewable energy sources acceptable in construction in the Ural region analysis is carried out. Main reasons of the irrational consumption of thermal energy are highlighted and the strategy of the energy-efficient construction development in the Urals is described. As a result of the research, a conceptual project of an individual residential house was developed.
Necessity of non-renewable energy sources preservation and environmental situation requires using of alternative energy sources. Using of geothermal energy becomes urgent especially for detached modern houses. Thus exactly geographical and climatic conditions define the use different kinds of energy.
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