The paper discusses the problems of knowledge transfer in the field of digital humanities (Digital humanities/DH). The transformation of ideas about digital humanities reflected in the latest publications is critically reviewed and the proposal to include relevant educational practices in this concept is grounded. The authors have made the forecast of digital humanities development based on the prospects of the 4th Industrial Revolution that radically change the relationship between the market and scientific environment. The paper presents the analysis of the factors that determine the importance of knowledge transfer in the humanities and the role of DH in the commercialization of intellectual potential. The authors suggest a new vision of knowledge transfer, pay special attention to the difficulties in its development in the Russian digital humanities and highlight promising areas of knowledge transfer programs for DH. The conclusion is made that it is necessary to update the knowledge transfer in the field of digital humanities re-focusing the research and development in this field.
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