The expedience of rural tourism development in Russia regions has been widely discussed at the different levels. According international and Russian experience the solution of the complex development of tourism resources of the territories, the reducing of the seasonality problem through diversification of tourist products, encouraging the development of new types of tourism can be combined with the self-employed agricultural production. Rural tourism in Russia is regarded by Tourism Development Strategy of the Russian Federation until 2020 and other government documents as one of the priorities of tourism and recreational complex. The development of rural tourism in Sevastopol Region is determined by the number of factors, among which are the availability of rural areas and the farmers’ activity, natural and cultural herit- age, the proximity of large protected areas and historical and cultural sites; the presence of non-equipped network of hiking trails, known and used by local and visiting tourists ever since the Soviet Union, demand for holidays in the countryside, need for wine and gastronomic tours traditions. Risks of rural tourism development in Sevastopol Region are associated with system and industry-specific problems that can be effectively eliminated by using the international experience. The European countries’ experience in rural tourism demonstrates the necessity for combination of agricultural land usage with rendering tourist services for economic and social sustainable development.
The article considers the problem of forming a portrait of a tourist for the territory of a municipal district based on materials from open sources – social networks. The relevance of the study is related to the need to develop approaches to determining the socio-demographic and economic characteristics of visitors to local tourist destinations in the absence of centralized statistics collection. Methods and materials included a sample of 100 users of social networks (accounts) for which the territory of the Orlinovsky Municipal District is included in the area of interest, using filters in 3 ways: participation in communities found by keywords, publication of posts with a hashtag or geolocation. The analysis of sociodemographic data of users is carried out: full name (nickname), gender, date of birth (approximate age), marital status, place of residence, type of activity, place of work, education (university), stopping place in Orlinovsky MD and places of tourist interest. As a result of the analysis of profiles of 100 people, the characteristics of tourists who visited the Orlinovsky MD, their preferences for objects were obtained. It is determined that social networks are an important source of information about consumers of tourist services, including in the Orlinovsky MD. It was revealed that the Orlinovsky MD is visited mainly by residents of Sevastopol and the Republic of Crimea, as well as capital cities. There is a noticeable predominance of women in the tourist flow, and a wide range of ages – from 20 to 60 years. Many tourists consider the Orlinovsky MD as a place for a short one-day vacation. Among the accommodation facilities, visitors of Orlinovsokgo MD prefer guest houses and glamping. The attractiveness of the territory of the district is provided by natural attractions.
Московский государственный университет имени М. В. Ломоносова 119991, г. Москва, ул. Ленинские горы, д. 1, Российская Федерация Аннотация. Авторами в связи с изучением состояния туристско-рекреационного комплекса России проанализированы туристская инфраструктура (средства размещения и транспортные системы), объемы и структура туристских потоков, инвестиционные проекты в сфере туризма, приоритетные виды туризма и специфика их продвижения. Как итог работы, даны рекомендации по поддержке общественно значимых видов туризма. В число рекомендаций вошли: совершенствование законодательной и нормативно-правовой основы туристско-рекреационной деятельности, развитие туристской и сопутствующей инфраструктуры, повышение конкурентоспособности отечественного туристского продукта, научное и кадровое сопровождение туристской деятельности, разработка комплекса мер по продвижению российского туристского продукта на внутреннем и международном рынке.
The paper discusses the problem of scientific substantiation of the creation and arrangement of eco-trails as a necessary condition for the development of ecological tourism on the example of the Great Sevastopol Trail (BST). The relevance of the study is associated with the need to develop approaches to the design, arrangement of eco-trails, the creation of accommodation facilities that make the stay of tourists on the trail affordable, safe and longer. Methods and materials included literature analysis, authors' field data, and a sociological survey. To substantiate the feasibility of introducing a set of measures for the improvement of BST and the construction of non-capital accommodation facilities in January-February 2021, a sociological study was carried out. As a result of the survey of 385 people, information was obtained on the popularity of ecological tourism among different segments of travelers, the popularity of BST, the comfort of the eco-trail for carrying out walking routes and the main paths that allow to increase the duration of tourists' stay on the trail. Conclusions: It was determined that ecological tourism was named one of the priority types of tourism in our country. International and domestic experience in the development of ecological tourism demonstrates that it mainly develops in specially protected natural areas. The main factors that determine the spatial development of ecological tourism in Russia include: the availability of protected areas; state support for this direction of tourism and its consideration in regional tourism development programs as a priority; information support of ecological tourism routes. Assessment of the cumulative impact of these factors made it possible to determine the regions where the integral indicator of the development of ecotourism has maximum values. The city of Sevastopol entered the group of subjects where the values of the integral index are quite high. The results of sociological research, domestic and international experience have shown the prospects of using glampingcampsites of increased comfortas accommodation facilities in protected areas.
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