Because pro-environmental behavior is often perceived as burdensome, encouraging sustainable habits can be a challenging task. Green IS provide additional means to instill proper sustainable manners in its users. However, even adoption of Green IS is not necessarily easy and is likely to require both motivation and persuasion. In this paper, we analyze the impact of Persuasive Systems Design on endogenous motivations linked to the attitude formation and subsequent intention to adopt Green IS. Based on the presented theoretical background, we construct a research model capturing relationships among persuasive design categories, different types of motivations, attitude and intention to adopt Green IS. Using structural equation modeling, we analyze the data collected with the survey. Findings of our study prove that the researched concepts are interrelated showing impact of computerhuman dialogue support, system credibility support, and social support on extrinsic motivation and suggesting importance of enhancing Green IS with Persuasive Systems Design.

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Green information systems (IS) is a research domain that contributes to finding solutions for fostering environmental behavior in individuals, organizations, and communities. So far, researching Green IS for individual users has been less abundant and requires more insight. Users’ engagement with technologies start from adoption. Green IS challenges users to modify their lifestyles in order to achieve sustainable behavior patterns. This article is focused on persuasive Green IS, which have in-built features to convince users to modify their lifestyles and to improve technology adoption intention. In the theoretical background, main concepts, especially sustainable behavior, Green IS, IS adoption, persuasive systems, and persuasive systems design (PSD) model are presented. In this article, we analyzed three studies that focused on individual sustainable behavior change with persuasive Green IS. Overviews of these studies are presented and the studies were analyzed as a whole. The reviewed studies suggest that the PSD model has a high potential for becoming a tool for Green IS enhancement. The key themes identified from the studies bring value to both academics and practitioners, as well as suggest directions for researching the individual behavior change with persuasive Green IS in the future.

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