Abstract. Introduction. Enterprise financial security is one of the measures to ensure and support financial stability. It is able to act as one of the main anti-crisis management methods and is extremely relevant in the uncertainty of the activities implementation. Management and staff must comply with a number of requirements for ensuring and maintaining their own level of financial capacity for effective enterprise functioning. After all, this factor will promote both its general adaptation, and will allow to carry out own activity now. It will also contribute to the plan formation to ensure the enterprise activities for the future, taking into account the necessary changes based on determining their impact on the development of further events in the business world. Purpose. His article has been described the essence and features of the «Financial security of the enterprise» concept. The necessity of its application in modern conditions of enterprise activity as one of the most important anti-crisis management methods in conditions of uncertainty has been described. Results. The financial security of the enterprise is the basis of effective activity of any enterprise in modern business conditions, taking into account the influence of both internal and external factors that take place in the business world as a whole has been determined. It is researched that financial security needs constant updating and improvement. So, it must meet modern requirements for ensuring the stability of the enterprise as an important anti-crisis managing its activities method. The main components of financial security of the enterprise are offered and described, namely: organizational, managerial, and financial-economic. Conclusions. As a result or consequence of this, the formation, support, and development of the country’s enterprises’ financial security are influenced by many different, both interdependent and independent, internal and external factors. In addition, financial security needs constant provision to achieve a high level of support for the stable and uninterrupted operation of the enterprise under any conditions of its operation. Keywords: financial security; anti-crisis method; crisis phenomenon; organizational component; management component; financial and economic component; soft skills.
Воєнне вторгнення в Україну, окрім людських утрат та руйнування інфраструктури, спричинило значний спад в усіх галузях економіки країни. Зокрема постраждала й банківська галузь, хоча відносно неї не були реалізовані найгірші сценарії розвитку подій завдяки ефективній роботі банків та НБУ. Незважаючи на це, галузь зазнала втрат та проблем, що мають і миттєвий, і пролонгований у часі ефект. Ці проблеми потребують постійного моніторингу та пошуку шляхів стабілізації, що обумовлює актуальність обраної теми дослідження. Метою статті є визначення проблем банківської сфери України, що були згенеровані в результаті повномасштабного воєнного вторгнення на територію країни, аналіз тенденцій показників галузі, а також пропозиція заходів зі стабілізації ситуації. У ході проведення дослідження було застосовано такі наукові методи: аналіз та синтез, економіко-статистичний метод, метод установлення причиново-наслідкових зв’язків, графічні методи. У результаті проведеного дослідження було охарактеризовано основні ризики, згенеровані воєнним вторгненням для банківської системи, а також відзначено їх зміни порівняно з довоєнним періодом. Окреслено основні проблеми, пов’язані з наслідками вторгнення для банківського сектора. Проаналізовано зміну ключових статистичних показників банків, а також зміну індикаторів їхньої фінансової стійкості. Визначено ряд заходів, що можуть сприяти стабілізації ситуації в секторі. Основним висновком із проведеного дослідження є підтвердження необхідності подальшого моніторингу ситуації в банківському секторі України та застосування превентивних заходів для мінімізації можливих ризиків.
Evaluation of sensitivity of commercial enterprises to organizational changes should be made in terms of short-term planning for which it is important to ensure the financial results, as well as in terms of long-term planning, which is important for non-monetary indicators of development effectiveness. To solve this problem, the paper is designed model sensitivity Descriptive indicators of industrial enterprises to organizational changes, reflecting monetary and non-monetary effects of organizational change. The authors determined that the proposed model allows for the analysis of organizational change with regard to their impact on monetary and non-monetary efficiency. This paper contributes to the theory and practice at the border to ensure a balance between short-term and long-term development of industrial enterprises. Convincingly demonstrated the possibility of using research results in practice.
The concept of marketing support for strengthening the economic security of a region by intensifying tourist business was developed. It was established that the economic security of a region is the result of the influence of a number of processes of different nature and degrees of influence. The safety assessment depends on its purpose and groups of partial indicators that provide a comprehensive assessment. The result of the evaluation procedure should be a grounded conclusion on one of the possible states: economic security, economic danger, economic risk, and economic threat. The tourism sector, influencing the level of security of a region through the generation of additional financial and related flows, requires clarification of the content of scientific and methodological approaches to management. It is proposed to separate administrative methods and market mechanisms as complementing each other. At the level of separate tourist enterprises and their associations, it is advisable to implement marketing strategies for traditional expansion of the market, product, and innovative updating of the portfolio of tourist products. The main tools and technologies for achieving set goals are digital information and communication technologies. Their application is associated with the use of the method for economic and mathematical modeling, as well as SWOT analysis technology and the use of a special BITOUR platform. The use of the proposed theoretical and methodical proposals will make it possible to assess the economic security of a region in terms of its possible condition. It will also be useful in the development of strategic and tactical plans for regulating tourism business in the system of ensuring the economic development of a region.
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