The purpose of the study is to implement cognitive modelling of the retail chain management system to ensure the effectiveness of management decisions in order to implement structural changes in its activities. It is determined that the organization of retail chain management is more effective due to provided principles of a systematic approach which are applied. Therefore, using the concept of Balanced Scorecard (BSC) in this study, which reflects the interaction and interdependence of structural units, which is feasible, we propose it to further search for development scenarios for the retail chain management. The article presents a sequence of cognitive modelling, which consists of seven main stages. Drogerie - format management system of retail chains has been chosen since it has recently been standing out by its popularity with consumers among other formats, as an object for the study. The results of this study can be useful for enterprises and organizations with complex systems that are characterized by hierarchical, network relationships between subsystems or where random processes take place.
Sales volumes planning for domestic food industry enterprises requires constant increase of the efficiency of marketing costs usage. The goal of the research is to assess the effectiveness of marketing costs usage and to determine its relationship with the level of demand for products of an enterprise in order to form a marketing budget at food industry enterprises. Research methodology: S-curve demand planning for effective marketing cost distribution; expert survey of specialists at enterprises responsible for strategic planning necessary for calculation of planned indicators for products demand. The results of the research: a methodological approach to assessing the effectiveness of marketing costs usage, based on a logistic curve, which establishes the relationship between the planned budget for marketing and the level of demand for products for strengthening of control over the achievement of enterprise goals, is proposed.
Інновації у сфері комп'ютерних і телекомунікаційних технологій призвели до змін традиційних підходів до просування та реалізації продукції. З'явилися нові можливості та напрями аналізу дій споживачів і конкурентів для виявлення слабких місць та можливостей під час формування конкурентних переваг. Аналіз вебсайту з погляду підвищення ефективності Інтернет-бізнесу -це достатньо ресурсовитратний процес, який ускладнюється багатьма чинниками, серед яких важливе місце займає вибір інструментів вебаналізу та відповідних методик. Як свідчить практика, значна кількість серед існуючих сайтів є достатньо якісними з погляду вебдизайну та контенту. Водночас не існує вебсайтів, які б не потребували подальшої оптимізації. Сервіси вебаналітики дають змогу вносити необхідні зміни і постійно підвищувати якість вебсайту.
Introduction. It is necessary to have a set of indicators that will allow to consider qualitive and quantitive approaches for food availability and adequacy assessment for qualitative analysis of food safety. Materials and methods. The object of the research is the analysis of food safety and indicators of food adequacy and availability by which it is carried out. Methods of statistical analysis in the part of designing trends of the share of food consumption in total households expenditures for 2000-2017 with the defining it sanalytical equation and the cost per unit of energy of the daily diet consumer prices in Ukraine were used during the research. Results and discussions. The physical aspect of availability to food is determined by the possibility of the country to produce and deliver the food products of corresponding quality to the population and in the volume, which is necessery for providing of valuable person's nutrition. Economic aspect is determined by purchasing power of the population, id est by possibility to buy at the market or produce personally foodstuffs in the appropriate quantity and assortment, that provide the normal standard of person's living. For estimation of physical availability, the norms of overhead between rational or optimal nutrition, norms of minimum food consumption, calorie content of food of person's ration, providing of calorie content % of dayly ration due to the consumption of animal origin products are used. For estimation of economic availability standard of prices on foodstuffs, specific proportion of charges on foodstuffs in the combined charges of households, coefficients of nutrition differentiation according to social groups are used. They do not represent the state of food availability in complete measure. Thus, the calculations showed that in Ukraine, in 2000, 1% of total food exenses in the budget of totaled household expenses accounted about 41 kcal, then in 2017-52.5, which is 28% of the 2000 level. So, the availability of food in 2017 improved compared with 2000. The growth rates of 1,000 kcal, which in 2000-2014 and 2017 the growth rates of consumer prices increased, which is evidence in those periods not the price generates food availability as the level of income, especially in terms of food costs. Conclusions. The complex use of these indexes will allow more fully estimate the level of food availability of population and work out the events of timely prevention of the educed threats.
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