The specificity of ensuring the efficiency of the enterprise with financial resources, both own and borrowed, PJSC "Kyiv Confectionery Factory "Roshen" as a case study during 2017-2018 is presented in the article. Currently, the ability to finance its own activities is an important factor for the enterprise functioning. The possibility of providing the enterprise with financial resources is a necessary condition for its successful operation. The future strategy of the enterprise will depend on the type and method of providing financial resources. An assessment of the financial security of the studied enterprise with financial resources based on the analysis of the financial indicators and financial ratios results dynamics is carried out. The main place in business is occupied by income and profits generated from own and borrowed financial resources. Therefore, this study reveals the degree of dependence of the enterprise on borrowed funds and its own capital availability is analyzed. The analysis of changes in financial results and financial ratios at the studied enterprise was carried out, for most of them the positive dynamics is observed. The identified factor is positive for the financial condition of the enterprise and for the implementation of its effective financial and economic activities in the future. The main opportunities and threats to the financial condition of the enterprise in the future on the basis of the obtained results on its financial resources are identified. The main ways to eliminate the threats of a certain financial danger in the activities of the studied enterprise based on the application of modern theory based on economic-mathematical modeling Value-at-Risk are presented which makes it possible to predict the main indicators of financial activity of the enterprise in the short term.
Competition is an important attribute of a market economy and is the basis of the whole mechanism of commodity production, market economy and creates a powerful alternative to monopolization in the economy. Competition is an important factor in stimulating economic activity, increasing diversity and improving product quality, reducing costs and stabilizing economic growth. In market conditions, an important problem is the analysis and modeling of competitiveness as the ability of economic units to function effectively in the market, this is especially true for commercial enterprises. The main purpose of this article is to determine and analyze the system of measures necessary for econometric modeling the competitiveness of a commercial enterprise on the basis of the developed algorithm. The authors solved a number of tasks, in particular, analyzed in detail each of the algorithm steps and adapted to the features and needs of the trading company. Methods of analysis and synthesis, analytical generalizations, the graphical method for the construction of the main stages of the algorithm, as well as mathematical modeling, in particular, econometric modeling are used in the research. The obtained algorithm is the basis for modeling the competitiveness of a trading company based on the econometric approach. The application of this algorithm will make it possible to obtain not only adequate econometric models, but also effective management decisions for enterprise development based on the detailed analysis and research of these models. Further research is needed to identify the impact factors that are important for the activities of a commercial enterprise and that can be quantified and used to model competitiveness.
The article analyzes the role of bank staff qualifications in the financial component of the banking system. The influence of the human factor on the activity of a banking institution is also analyzed. Crisis phenomena greatly affect every element of the banking sector, which encourages the use of risk management to respond to new realities. Under these circumstances, it is not necessary to forget about the bank's staff, providing them with opportunities to acquire knowledge and improve the level of qualifications in order to adapt to new realities. This approach will help to improve the professional and moral condition of employees even in crisis conditions of operation. In connection with the fact that some of the bank's employees are now in less safe working conditions due to the significant duration of air alarms and the high risk of missile attacks, the question arose, how can it be possible in the current conditions to ensure the opportunity to acquire new knowledge by taking qualification improvement courses. To solve the existing problem, the creation of an online course platform is proposed as an option that will provide the opportunity to take courses in a distance format. The process of creating, organizing and checking the effectiveness of courses was modelled using the ARIS Express program using special software tools. The online platform is an effective alternative for the bank and employees, as it will provide an opportunity to improve qualifications remotely at a convenient time and allow the bank's staff to stay in a safe place. The developed platform will be an indicator for checking the results of courses, will provide an opportunity for top management to monitor employees' grows to develop in this area. The creation of an online platform for training courses for bank employees will contribute to increasing the efficiency of the bank's work, which will become the basis for the development of professional skills of employees. The use of the proposed approach to improving the qualifications of bank employees will, as a result, have a positive effect on the economic indicators of the banking institution.
The Covid-19 global pandemic has pushed the world to develop a digital economy. The processes of digital transformation do not bypass any sphere of human life and activity in Ukraine: there is a need to do business online; there is a need for remote work; increased opportunities for distance education. In order to reap the benefits of digitalization in all areas of application, it is important to use appropriate digital tools, which in turn helps to create high added value for the state, increase the efficiency of the economy and business and as a result lead to economic and social impact. The article reveals the connection between digital transformation and social value. Since each person lives in a separate system of values, objects and phenomena that are designed to meet all its needs, and can be involved in certain areas of life, such as economics, law, ecology, medicine, pedagogy, sports, art, all this and forms social values. That is, social value is the significance of phenomena and objects of reality in terms of their compliance or non-compliance with the needs of society, social groups or individuals. We get used to the fact that any service can be obtained without leaving home, using a smartphone, by electronically signing documents generated in the same smartphone, so we can easily move to activities and life in the virtual world (online). The article considers digital transformation projects that have already become popular among the citizens of Ukraine, as well as analyses the provision of households with fixed access to the Internet in urban and rural areas, which is a necessary condition for providing opportunities to use relevant services. The availability of websites of enterprises for certain types of economic activity was traced and the possibility of providing interactive services through it was studied, which really increases the possibilities of using digital services and increases the company's profits. The modern world of technology is rapidly evolving, so the digital transformation is an irreversible and endless process, and social values will always be relevant in the new conditions in which society will live and work.
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