In studies of the last decade, the supply chain optimization dealt with many issues of improving the efficiency of complex, multi-element logistics of supply, delivery of cargo and passengers. At the same time, not only classic, natural
The problems of the fashion industry development in the context of the recognition of the pandemic throughout the world are identified. An empirical study of the implementation of holistic marketing by national and international retail chains of the fashion industry in Ukraine, associated with medium-sized businesses, has been carried out. It has been proven that for Ukrainian consumers the most important characteristic of social responsibility in a trading company is the quality of goods and the level of service that create a business reputation. The results of the study of the impact of quarantine on the development of retail chains in the Ukrainian fashion industry are presented.
The processes of globalization and integration pose new challenges to the economy of any country, in particular, the issues of assessing and stimulating the innovative activity of enterprises in the context of constant transformation arise. Therefore, the purpose of this study was to substantiate the methodology for assessing the safety of the country's innovative environment, based on stimulating the innovative activity of enterprises in the context of European integration. The result of the study is the formation of methods for calculating the relative indicator of the country's innovativeness and the general indicator of the safety of the innovative environment, which can be used in the future to assess the potential of other countries, they can serve as the basis for making decisions by foreign investors regarding investments in innovative projects. The advantages of using this methodology are taking into account the main factors of influence and conditions on the innovative activity of a particular country, and the simplicity of calculations. As a research result, an assessment of the innovative activity of enterprises in the studied country in the context of European integration was obtained. To do this, first, the calculation of the relative innovation index was justified and performed. The advantage of this index is the visibility and greater accuracy in determining the place of the country, the level of innovativeness of the activities of its enterprises. Justification and recommendations for cooperation with the EU are facilitated by an analysis of the peculiarities of commodity trade with the EU, a detailed analysis of the country's environmental conditions for innovative activities of enterprises using statistical indicators that are easy to find in the public domain. The compilation of a methodology for assessing the state of security of the innovation environment was facilitated by a detailed analysis of the dynamics of GDP and the factors contributing to innovative development, which adds validity to the research results and demonstrates the ease of calculations. The proposed methodology has been tested and can be used to assess the potential of other countries seeking to integrate into the European space
The article focuses on the problems of the development of wholesale trade in Ukraine. Adapting the activities of wholesalers to the changes taking place in the wholesale market and the development of e-commerce in the conditions of globalisation and the integration of economic processes require the formation of new ways of interaction in supply chains and optimisation of business processes. The purpose of the research is to develop proposals regarding the development of wholesale trade in Ukraine, taking into account the experience of European countries. To do the study, the authors applied comparative analysis and empirical research (in 2017, thirty enterprises of wholesale trade were investigated). Basing on the conducted research and taking into account the experience of the leading countries of the world, the following scenario of the development of wholesale trade in Ukraine is proposed. 1. On the basis of the conducted research it is proved that the wholesale turnover in Ukraine tends to decrease-61.1% of the answers, however 52.8% of the respondents claim through that the wholesale turnover at wholesale enterprises where the respondents work will increase in the next three years. They foresee the development of the horizontal integration of wholesalers, since wholesale trade enterprises have advantages and fundamental differences associated with the period of turnover of funds. Also, such is the respondents' opinion regarding the vertical integration of wholesale enterprises in retail trade. Only a small number of the respondents agreed that wholesale companies would merge with retailers. Therefore, we can assume that this trend is decreasing, and there will be no significant changes in this area in the coming years. 2. The most effective way is the development of wholesale trade as a result of focusing on one of the functions (for example, specialisation in providing logistics services, provision of warehouse services or services to ensure the organisation of goods, the development of 3 PL (PL-provider of logistics services), provision of logistic services by 4 PL-providers with regard to storage, transportation and processing of orders). Such functions are often assumed by the former distribution companies. We consider this direction of wholesale trade to be the most possible. However, this can be achieved only in the presence of warehouses. 3. We have provided a conceptual framework for the development of wholesale trade in accordance with the implementation of the omni-channel strategy. The application of e-commerce in the activities by wholesalers (for B2B businesses) increases the level of customer service in the modern environment. The respondents acknowledge the tendency to create their own online stores at wholesale enterprises-89%, which correlates with 97% of the respondents who will increase wholesale trade in e-commerce in the next three years. The introduction of e-commerce in the activities of wholesalers (for B2B businesses) will contribute to the enhanced level of customer service in the m...
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