One of the most widely used communication tools in evaluation is the logic model. Despite its extensive use, there has been little research into the visualization aspect of the logic model. To assess the impact that design modifications would have on its effectiveness, we applied established visualization principles to revise a program model. Participants were randomly assigned to one of the six conditions to examine the effectiveness (i.e., visual efficiency, comprised of accuracy, response time, and mental effort; credibility; aesthetics) of variations to a logic model. The results demonstrated that the revisions to the model increased accuracy, perceived message credibility, and were considered more aesthetically pleasing; furthermore, revisions decreased mental effort and reduced the amount of time taken to review the model. Together, the findings from the study support the claim that visual efficiency can be improved by modifying a logic model’s formatting and design.
Obesity is an increasing public health concern in the U.S. and a contributor to chronic illness, with trends revealing a rise in adult obesity and chronic disease rates among the most vulnerable and disadvantaged populations, including those in rural communities. A mixed-methods approach was used to examine perspectives on perceived physical activity barriers, resources, and level of community support. Researchers utilized the socioecological model to examine the multiple domains that support physical activity in rural Appalachia. The present study focuses on baseline data, including a cohort survey to assess physical activity, health status, and barriers to physical activity, and five focus groups with elected community leaders, community residents, members, and key stakeholders to assess perspectives on physical activity barriers and resources within the county. The cohort survey sample (N = 152) reported a median of 6 barriers (range 0–13) to participating in at least 30 min of physical activity daily. The qualitative analysis yielded three overarching themes related to physical activity participation: lack of motivation, physical environment, and cultural barriers. This mixed-methods study revealed the challenges and perceptions among rural residents across the socioecological model when assessing physical inactivity. Findings can be used to tailor future interventions focused on expanding social support, designing infrastructure, and creating policies that promote physical activity.
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