This article is devoted to the study of paintings by the famous French artist Gustave Moreau called the “last romantic”. Gustave Moreau was one of the main representatives of the symbolism, formally and factually realizing its principles in his works. The article explores the relationship of mythology, religious and creative ideas in Gustave Moreau’s paintings on the basis of philosophical and cultural analysis of his three paintings, demonstrating the image of the poet. A research into the painter’s works revealed the essence of the Gustave Moreau’s creative process and specified the potential of further analysis of the myth-making in art.
The article examines the cultural approaches to the study of arts and crafts that exist in world science. Based on the analysis of foreign studies, it was revealed that it is especially promising and relevant to study the possibilities of selling works of decorative and applied art as a commodity. This approach reveals the problem of transforming works of decorative and applied art into souvenir products. In this case, the question of the dialectical relationship between form and content, between the preservation of traditions and the use of new opportunities in the creation of works of decorative and applied art, becomes important.
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